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As a Guerrilla Marketing Coach, I’m a strong believer in implementing free or low cost strategies to publicize your business. As a start-up, with cash flow being slow or non-existent, it’s imperative to find ways where

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you can gain visibility without spending a lot of money. These tips and tricks are just a sampling of some of the creative ideas you can use to generate publicity now! Try a few to find out which ones work best for you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

1. Publicize With a Press Release

Go to www.prleap.com and sign up for a free account! Cultivate a habit around issuing press releases about newsworthy items related to your business. Use them to announce new addit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ons to your staff, a new book you’ve published, an upcoming workshop or seminar, or the availability of an e-course. Don’t let this wonderful and free opportunity pass you by. In fact, you should make an effort to crea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e some sort of consistent buzz around your business which you can share through a regular press release campaign.

2. Write and Publish Articles Online

Write articles and submit them to websites like www.ideamarketers.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

om, www.goarticles.com, or www.ezinearticles.com. These websites, in turn, offer your articles, for free or fee, to other online newsletters or ezines. As a result, your articles are spread throughout the internet. Yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

can include a captivating byline, complete with your contact information so any inquiries will be directed back to you. If you don’t like to write, hire a ghostwriter. Publishing articles online is a fast, quick, and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

free way to spread your name everywhere. Writing is a wonderful way to increase your visibility and credibility with your target market.

3. Craft a Captivating Email Signature

Each time you send an email, you have an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

opportunity to generate free publicity. Make sure your email signature includes the basics such as your name, company, telephone number, fax number, and email address. Consider adding other information to capture the a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tention of readers -- like a catchy slogan, a link to your blog, or your Skype address. Better yet, if you have a new seminar to offer or you’ve written a book, an e-book or an article, include a line about each of thos

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

as well. You might want to experiment with different typestyles and colors, but don’t go overboard. Your primary concern should be readability and to provide useful information. Dress up your email signature and make

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

every email count!

4. Write a Newspaper Article or a Column for Your Local Paper

No matter what your niche, you can always find something interesting to write about. Newspapers editors regularly look for filler for t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eir papers, so if you have something interesting to share, consider presenting your idea to your local paper. It’s best to have several examples of your writing on hand as most of them will request writing samples. You

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

may even consider offering a proposal to write a regular column. Again, check with the editor about the types of stories or ideas he or she is looking to promote. Most likely, you won’t be paid for your contributions,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

but you’ll probably be supplied with a byline that includes your name and contact information. This is a great way to receive free publicity in your local community. If you write a weekly or monthly column, there’s al

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ays a chance you may end up in syndication, with your articles being picked up by newspapers nationwide. Also, don’t hesitate to contact papers outside your local geography. Papers across the nation and the world are a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ways looking for high-quality, well-written content.

5. Contact your Local Talk Radio Station

Local talk radio stations are always looking for interesting people to invite as guests. In order to receive an invitation

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you must have something captivating to talk about. Think about how you can relate your product or service to health, wealth, happiness or relationships -- four primary areas heavily promoted on talk radio. What’s uniq

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e about your product or service? What interesting way can you position yourself as a guest? Keep your eyes and ears open to current events, celebrities in the news, and upcoming holidays to see how you might relate you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

business to what’s happening in the world around you. If you can find the right angle, rest assured that radio hosts will be eager to speak with you! Radio is a wonderful medium to publicize your company to the masses

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Think you work well with your ad agency? You probably don't. Listen up, because it is likely you are doing some things that the ad agency does not want to see. Below is a list of 11 tips for working with an advertising company. Every business is guilty of looking over many of these things. So read on to make sure you’re doing all you can to make your relationship with your ad agency the best it can be.

If you have ever looked around your department and wondered if you were working with extraterrestrials, this article should help you pick them out. And if you are ET, this should help you work on your Customer Service skills.

Online employee time clock service (a web-based application) is an entirely different system from the usual employee time clock system that records employee arrival and departure times by manually entering work hours in a database or sending reports to an accounting staff. By using online employee time clocks to record work hours, an industry can track time more efficiently and allow extra time for constructive activity.

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