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If you haven’t heard of Second Life, the online virtual world and latest internet phenomenon, by now, I predict that you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

will hear of it again within the next month and by the end of the year on a weekly basis.

If you’re interested in busine

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s and have a need to use PR, then my advice is that you perform a search for Second Life as soon as you finish the articl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e and ‘gem up’. It’s that much of a big thing.

But I’m not writing this article because I want you to use Second Life,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hat’s up to you. As a freelance copywriter and marketing consultant, I have an interest in the future of the public relat

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ons, of brand building and of experiential marketing and I believe that’s what Second Life can offer and that’s why it’s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

going to be huge.

5 Senses Brand Experience
What your brand gets out of Second Life is what I call

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a 5 Senses Brand Experience. It’s web browsing in 3-D, something very difficult to create with the copy on a 2-D website

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, with the strapline on a print ad or an image on the TV pushed in between the show you’re audience is trying to enjoy.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he brand experience in a virtual world is comprehensive. You can totally interact with your audience using sights, sounds

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

touch, colours, music and messages. It’s interactive, engaging and memorable; the best thing is it’s permissive.

They’r

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e only there, experiencing your brand because they want to be.

PR Opportunities
The PR opportunit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

es are enormous. Here’s a few ideas; Be the first in your industry to open an office in Second Life, you’ll show yourself

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to be innovative and forward thinking when you use press releases and newsletters to tell the media about it. Invite yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r customers for a meeting in your Second Life office, take a picture and mail a copy to the media – image led stories are

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

always popular. You could even offer a prize to the first person to complete a quest within your land while they are expe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

riencing your brand. It’s different and interesting, so will get written about.

Just about any y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

that-work.co.uk" target="_blank">copy published with your brand next to Second Life is going to be beneficial. Soon e

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

veryone will be doing it, so don’t wait until it becomes ordinary.

So a ‘second life’ for your business will add dimensi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ns to your brand. With PR, you can make it an opportunity to engage with new markets. That must be worth a second thought

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you have been hunting for businesses for sale, you have probably noticed that there are more restaurants for sale than any other business. Why are restaurants one of the most popular businesses on sale? It may be because there is a big market for restaurants. Or it may that these restaurants are being sold by their owners because they are not bringing in enough money to stay afloat. Actually, both reasons are right.

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