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It doesn’t matter whether you hire a PR company to get exposure, or write your own press releases and submit them, there's a way you ca

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n generate much more PR exposure, with little effort.

You know that if you send your press release to every editor under the sun (even

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

if your article is of no interest to their readers), that is the easiest way for you to turn off your media contacts. That's for sure.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

However, there are many ways you can increase your press release coverage in a targeted way, via the Internet.

The following method

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s one of the key ways I use to drive large numbers of traffic to my websites.

1. Submit to Newsgroups

On the Internet you’ll often fi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd hundreds of thousands of newsgroups. Many of these newsgroups may be interested in your particular topic, with some of them freely a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ccepting submissions. Some of these are un-moderated, while some are moderated. While a good 55%+ are largely rubbish and full of adve

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tised get-rich-quick schemes, some of them are really genuine industry or interest-specific newsgroups. You just need to know where to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

look.

2. Banks of Articles

Many websites freely accept press releases and other informative articles on all types of topics, as a way

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of building up the value of their site and to increase repeat business. This helps drive traffic to their own sites. There is a benefi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to both of you. The organizations increase their traffic and you increase your exposure and generate traffic to your website by a lin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

k placed at the bottom of the article. It’s a Win/Win situation for both parties.

3. Publishers of E-Newsletters

Some publishers of E

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

-Newsletters worldwide accept articles free-of-charge. They publish these articles in their E-Newsletters in exchange for a link to yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ur site. Publishers of some of these newsletters have over 100,000 subscribers. One article of mine on proposal writing was featured in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

an e-newsletter and generated 150+ hits to my site, 34 subscriptions to my newsletter, as well as an increase in product sales and enqu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

iries for our copywriting services.

4. News Services - Online

Online news services sometimes will allow you to post press releases on

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

an ongoing basis, sometimes free of charge or for a small fee; these news services are a valuable source for offline newsletter publis

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ers and offline magazines around the world.

5. Include a News section on your websites, featuring all your press releases on your site

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

.

6. Send your press release to your clients by email. When you manage to gain coverage in an offline publication, email the scanned

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

news article to your clients.

For more tips and information about increasing your PR exposure go to
http://www.wordsthatsell.com.a

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A Brief Summary of How to Truly Turn Knowledge Into Success. The Difference Between Average People and Difference Makers.

With a large boom of new businesses over the past 5 years cleaning consultants are making a lot of money. What is a cleaning consultant? A cleaning consultant is a person that analyzes a companies cleaning expenditures and recommends ways to save money on their cleaning expenses. A cleaning consultant can make money both from the businesses that are being analyzed and referral fees charged to cleaning companies for referrals.

Putting together an Integrated Initiative that intelligently closes the loop between marketing and sales harnesses the power of each and delivers results greater than the sum of its parts. More importantly, it refocuses the attention on the larger goal of strategic growth.

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