Just Other Articles

Building public awareness is a challenge all companies must face, especially with so many media channels to reach: TV, radio, print, and even internet news channels -- it can be quite daunting, but well worth it if your compan

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y or event is picked up by a reporter.

One of the greatest tools to gaining good media coverage is the press release. It provides a chance to pitch your story to these media influencers and gain positive exposure.

Press R

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

elease Fundamentals
Don't think of the press release as a casual story pitch. Many companies and organizations make this mistake. The formatting guidelines required are strict but each release is only provided 30 seco

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nds to a minute before it is set aside for more consideration or thrown away. Therefore, it is important to abide by the rules to allow for quick skimming. A press release should:

be printed on company letterhead

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

contain only objective, factual information

include the contact information of the lead PR agent

be single spaced, except for the body, which is double spaced

It's important that all press r

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

elease stories are objective and straightforward. A good journalist will undoubtedly check the validity and fairness of all releases submitted to their news desk. If they find your release to be bias, it may prevent them from

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ever accepting a release from you or your company again.

Identify Your Audience
Make sure that your press release speaks to the reporters and influencers you want to reach. Your organization's story must not only

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

help promote your company, but also create enough interest to help draw in a larger audience to their publication.

Getting Started
The press release has strict formatting guidelines, it must consists of these requ

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

isite components in the following order:

Contact Information - align this section to the right, directly underneath the letterhead. Include the company name, address, phone number, and email address.

Release Date
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
i> - the date you intend the article to be published. Write the specific date or "FOR IMMEDIATE RELEASE" in caps. Align to the left.

Headline - a short, engaging title for the release. Text should be center aligned,
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
in bolded caps, with an italicized sub headline, if necessary.

Dateline - kicks off the main body of the press release. It should provide the following information: CITY, State abbreviation, month abbreviation. date.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
Pay attention to the punctuation and capitalization!

Closing Sign - used to signify the end of a press release. Two options may be used for the closing sign: three centered pound signs, or "- 30 -" also centered. Like
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
so:

###

Or

- 30 -

If your press release is more than a page long, the bottom of the first page should have "-more-" written three times across the bottom of the page, while the second page should say "-Pag
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e Two-" centered at the top. Like so:

-more- -more- -more-

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _page break_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

- Page Two -

Two pag
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
es are acceptable, but it's best to condense your press release into one page whenever possible. Your press release should never exceed two pages.

About the Company- Following the closing sign, you may include an "abou
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t the company" section, which is a permissible way to do some promotion by informing your readers about your company. This should be a brief boilerplate paragraph that provides the company as a resource for the story.

Conv
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
erting the Release to Coverage
Although press releases may not have a consistent of a turnover rate, they are a free and easy way to obtain coverage. The formatting rules may seem slightly eccentric, but they're requi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
red for acceptance from most journalists. They're more likely to toss it out if it interrupts their rhythm.

Remember, reporters are inundated with press releases everyday, so don't get discouraged if you aren't chosen right a
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
way. It may take some time submitting your press release to several different sources before you see results. As long as you use these easy-to-follow guidelines and are persistent, the media will in the end, take notice of tha
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
t great product or event your organization feels passionately about.

Sample Release
Click here for an example of a press release

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Just Other Articles - How To Write A Press Release

Related Articles: