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Just Other Articles - Articles in the News; Are they Ads, Stories or Articles
The world of Public Relations and Press Relations is certainly interesting indeed. Sometimes articles in the
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
news are really ad-vertorials and not actually stories or articles at all. That indeed can be a huge problem.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
Sometimes if the news about your company is too good people will think that you are paying the newspaper, mag
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
zine or trade journal reporter, author or writer of the article or story.
Case in point, recently a public r
Case in point, recently a public r
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
lations and press-relations expert say an old article about our company in the Wall Street Journal and said I
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
read your Wall Street Journal Ad. But it was not an advertisement article at all. It was a story and it was n
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
t even about our company, but rather our company was mentioned in a few paragraphs along with some other comp
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
anies too.
That was a story or article not an advertisement, but then I see why she thought that now after I
That was a story or article not an advertisement, but then I see why she thought that now after I
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
recently re-read it. There have been a couple stories involving our company in the WSJ over the years. It is
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
lso telling how someone can be so skeptical of good news about companies. As if to say all entrepreneurs and
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ompanies are some how dishonest. In fact it is quite telling of an anti-capitalist belief. What is more fasci
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ating and something I have come to observe over the years is that it is interesting how individuals are portr
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
yed in the media.
The media is a good tool, but dangerous too. They love to build you up, but will not hesit
The media is a good tool, but dangerous too. They love to build you up, but will not hesit
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
te to tear you down. Politics are deadly and it all about momentum during the weeks of voting. So you have to
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
be careful, another reason why media relations is so vital to brand. The interesting thing about that partic
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
lar Wall Street Journal article is that I actually remember it.
I talked to the guy for 30-minutes and expla
I talked to the guy for 30-minutes and expla
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ned my business enthusiastically, of course I love my business, it was my baby. I am retired now; yet in that
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
half-hour of conversation the two paragraphs or so they wrote was interesting. Reporters are often like that,
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
same with the USA Today article and the Franchising Trade Journal articles about our company. I tell you that
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
the moral of the story is that press relations are important. I hope this article will propel thought in 2007
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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