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Just Other Articles - The Real Value in Getting Seen, Heard and Celebrated in Your Own Backyard...and Beyond
It’s February – a time of full-hearts, love, and gratitude. My cup runneth over as I note the sixth anniversary of my growing business and reflect upon its very humble beginnings. I often quip that I
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
transitioned from desperate housewife to PR diva in nine life-altering steps. My public relations, publicity coaching, and information products business was born in February of 1999 out of a desire to
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
arn money to buy better groceries.
Up until May of 1997, I worked my way up the corporate ladder in a variety of marketing, promotion, and advertising positions that required creativity, resourcefulnes
Up until May of 1997, I worked my way up the corporate ladder in a variety of marketing, promotion, and advertising positions that required creativity, resourcefulnes
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
, and decision making to influence bottom line results. When my son was born in 1998, I left the workforce for a year to learn how to be a mom and serve as the chief domestic officer of our household.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
mong my many duties was figuring out how to make our household budget stretch to meet all of our needs with half the money. I wanted to buy Nabisco® brand wheat thins for $2.99 a box, but chose to buy
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
wo boxes of generic brand wheat crackers for $.99 instead. What I soon found out was that the savings didn’t compensate for the lack of flavor. My public relations business was my ticket to buy better
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
groceries. Today, I’ve got wonderful clients with great stories to tell, a regular newspaper column to share my expertise, and wonderful prospects. And, I’m too busy to cook. This just goes to show
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
hat you can make your way in the world doing what you love if you just have the courage to pursue your passion.
I’ve been giving a lot of thought to why business owners want publicity in the first plac
I’ve been giving a lot of thought to why business owners want publicity in the first plac
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
. It occurred to me that business owners don’t want publicity at all. What they want is to be seen, heard, and celebrated in their own backyards.
As business owners, we all make great sacrifices. We
As business owners, we all make great sacrifices. We
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
work long hours. We worry about a million things that make us long for our days as employees when things were so much easier. We wonder if our businesses will ever achieve “going concern” status, or i
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
we will forever be destined to worrying about how to make a go of these businesses we’ve started, likely on a hope, a dream, and a prayer.
When you earn recognition in the hometown media for your hard
When you earn recognition in the hometown media for your hard
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
-won business success, expertise, and community contributions, more of the right people show up so you can do more of what you love to do. This is perhaps the most powerful benefit anyone can hope to e
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
joy from the credibility and impact that editorial coverage provides.
When I started my business, I wanted the chance to dance with clients who would give me the opportunity to tell their stories to th
When I started my business, I wanted the chance to dance with clients who would give me the opportunity to tell their stories to th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
local media. Soon, I was dancing as fast as I could to juggle multiple engagements and deliver “big ink and air” to clients whose success or failure depended on attracting and selling to the right cl
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ents. Their success escalated, and mine grew, too.
Once business was booming for my clients, my PR services weren’t as crucial. Clients were booked solid with plenty of quality leads in the pipeline.
Once business was booming for my clients, my PR services weren’t as crucial. Clients were booked solid with plenty of quality leads in the pipeline.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
It was a beautiful thing. Referrals from satisfied clients flowed because I earned the reputation as the PR expert who could bring them into the spotlight and help make their dreams come true. Client
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
s were happy because they could re-deploy dollars prior allocated to public relations to other even more pressing business initiatives.
What I’ve learned on my own entrepreneurial journey is that life
What I’ve learned on my own entrepreneurial journey is that life
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s the sweetest and most rewarding when I get to spend the majority of my time doing work I love to do. As business owners, we owe it to ourselves to do the work for which we are most qualified and pass
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
onate for the customers who need and want what we have to offer.
My business is all about helping business owners across Main Street USA get seen, heard, and celebrated in their own backyards so they c
My business is all about helping business owners across Main Street USA get seen, heard, and celebrated in their own backyards so they c
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
n spend most of their time doing what they love to do. It’s a passion I pursue with purpose for profit – and with heartfelt gratitude for the opportunities I have to contribute to the world in this way
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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