Just Other Articles

As this year fast comes to a close, it’s time to determine your top three, high-return lead generation methods and evaluate how consistently you apply them. So often, we make single attempts at any variety of marketing or public relations tactics, only to abandon them

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

before giving them the benefit of consistent application. Let the New Year be the year you apply focus, discipline, and consistency to the top three high-return lead generation methods in your business-building toolbox so you can reap the greatest rewards.

To that end

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

, here are ten powerful media relations tactics for growing businesses serious about generating quality leads.

1. Write how-to articles for the media that have the greatest influence with your ideal customers. The value of editorial placements is said to have three ti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mes the value of advertising placements. How-to articles reach a wide audience of decision makers and decision influencers with one pass. They serve as credible, affordable brochures and often reside online indefinitely. They demonstrate your expertise in a way that i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nspires quality leads to get in touch with you to learn more. And, business journals are eager to receive your commentary and perspective to lend insight to their editorial plans, as long as you do so in a manner that delivers your expertise without directly selling yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r company.

2. Post your how-to articles in the online article directories, such as www.ideamarketers.com, www.articleteller.com, and www.ezinearticles.com. E-newsletter publishers access these article directories for quality content, offering you the promise of potent

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ially worldwide reach of your expertise and contact information.

3. Leverage your “how to” articles in the press with speeches and radio interviews. Media momentum can be a powerful thing. Early this year, I wrote an article for a marketing trade newspaper. A radio

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

show producer invited me to be interviewed on his show after reading it. The radio interview helped promote one of my local talks, which – in turn – created interest in my services and generated several new engagements.

4. Serve as an expert to reporters that write ab

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

out your industry. Newspaper editors want to hear from experts who have timely, newsworthy, relevant, and trend-worthy ideas to share. Offer yourself as a quality, credible resource to the right reporters and ask for the opportunity to share your points of view. Prepa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re a biography that makes clear about the areas about which you can comment with impact, credibility and insight and your qualifications. Share it with the special section editors and beat reporters so they’ll know to call you next time they write about your business o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

industry.

5. Launch and sustain a quality e-newsletter to stay in touch with interested potential clients. The beauty of e-newsletters is that prospects ask to be added to your distribution list because they are interested in what you have to offer, though they may n

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ot be ready to buy right now. As long as you keep the ratio of information sharing at 80% and selling to 20%, chances are good that your company will be the first readers will call when they are ready to buy. Your Web site visits, emails and phone inquiries will escal

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ate in direct response to the effort.

6. Stage webinars or teleseminars or small scale free or low-cost seminars to make your expertise readily available to prospects. It is efficient to share your information in a one-to-many fashion. Group settings are comfortable

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

for evaluators. One-to-one sessions are more like sales pitches, and that can be uncomfortable for those who are not ready to buy now.

7. Share meeting notices with the local papers. The exposure to their readerships brings your message to a wide audience of potentia

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l event guests. If you’d like a list of our top 27 best Puget Sound media and online contacts to get this accomplished, visit our Website to read more about Media-Savvy-to-Go Special Report #3.

8. Share valuable information by request. When folks read your materials,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

they engage more deeply with your expertise. That makes them want to engage you for a fee. Try it. It works really well. That is why so many businesses do it. And remember, this isn’t sales information. It is useful information that leverages your expertise. That

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

is an important distinction.

9. Write press releases about grand openings, news, and staff additions/promotions, and other happenings at your company, targeting the correct reporters that cover your industry. If you want to learn 89 reasons to write a press release,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Joan Stewart offers a free online course to jump-start your learning. Register at www.publicityhound.com.

10. Enter award contests that are well-supported by the media. Earning best-company-to-work-for recognition, a place on the list of most powerful U.S. women in b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

anking, or company-of-the-year honors is a great way to earn media attention, new inquiries about both your services and employment opportunities, while enhancing your reputation.

These activities require time, yet not much money, and they can deliver meaningful lead g

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eneration results. My advice is to choose the top three tactics that appeal most to your skills, talents, and passions, and get into action today. Your focused, disciplined, and consistent media relations efforts can set the stage for the New Year to be your best ever

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/33315/justotherarticles-Top-Ten-Media-Relations-Tactics-that-Deliver-Big-Bang-for-the-Effort-with-Very-Few-Bucks.html">Top Ten Media Relations Tactics that Deliver Big Bang for the Effort with Very Few Bucks</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/33315/justotherarticles-Top-Ten-Media-Relations-Tactics-that-Deliver-Big-Bang-for-the-Effort-with-Very-Few-Bucks.html]Top Ten Media Relations Tactics that Deliver Big Bang for the Effort with Very Few Bucks[/url]

Are you considering factoring financing? Need to know what a factoring company can do for you? Read this article to find out.

Don't make the common mistake of positioning your brand, product or service in direct competition with other companies. Instead, you should create a new category in order to gain leadership in that space.

Tags

Links

Just Other Articles - Top Ten Media Relations Tactics that Deliver Big Bang for the Effort with Very Few Bucks

Related Articles: