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Do you know that many lighthouses have tours available for travelers and touri

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sts? If you live by the ocean did you know there is a lighthouse not too far

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rom you that probably has to tours? Have you ever been on a lighthouse tour?

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

You know why most people do not know about the lighthouse tours their area?

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

his is because so many lighthouses that are open to the public or are now muse

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ums do not properly promote themselves. Some are listed on the maps we buy an

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

others in travel guides. But still, they do not get, as much traffic as they

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

are due.

Lighthouses need to spend more time on public relations and they al

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o need to promote community goodwill to generate word-of-mouth advertising for

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

those in the area. If the local citizenry knows about the lighthouse tours,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hen they will tell their friends when they come to visit.

The more people who

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

know about this the more the word-of-mouth advertising will spread and this wi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ll significantly increase the number of people that stop by. Public relations

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

for lighthouses are not easy and many lighthouses have web sites, but they do

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

not get much traffic.

For those people who own lighthouses or nonprofit group

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that have them as museums; they need to write more articles and get them publ

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ished in various places such as local newspapers, web sites and newsletters an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

historical societies. If they would write five articles per month and send t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hem around to various publications they would increase the public relations ne

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ded to make the lighthouse tours successful. Please consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Typically in a major restructuring exercise, the timing is extremely short for you to deliver the positive results. There are many things to do and remember. However, you need to prioritise and remember these four Cs.

You may be in business for yourself or as a small company, but no matter what, especially if you just started this business, you need publicity!

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