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If you run a business consulting service then you realize there

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is almost an unlimited amount of business out there, but most

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f it is very hard to get in your industry. This is because it

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s hard to convince people to hire outside consultants and some

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ompanies just won't do it. Meanwhile we also know that unless

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ou are known in the industry think no one will seek you out for

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your consulting services.

This is where good public relations

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and industry goodwill come in handy. A little bit of publicity

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

will not hurt either and it pays to be an expert in your field

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd your customers or potential clients need to be able to see y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ur name in print in the trade journals and read about your rese

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

arch.

The rest of the public relations is much about word-of-m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

uth and the seminars you might do at local trade shows or perha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s the books you have written. But even those need to be promot

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d because if you are at a trade show and only 15 people show up

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

for that session then you are not reaching the audience you nee

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d to reach in order to make the public relations work.

Busines

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

consulting services especially those that are custom tailored

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o various industry sub-sectors need to have a well-thought-out

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ublic relations program. Perhaps you will think on this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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