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If you are not sending pictures out with your press releases, you are missing a vital part of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your PR campaign. As any editor will tell you, a release with a photo has a much higher chance of being used and could ele

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

vate your story from a few column centimetres on an inside page to a more prominent position and possibly the front page.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Here are a few tips that could help:

As an absolute minimum, ensure you have headshots of all people m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ntioned in your press releases and spokespeople representing your organisation, before you are asked for them by a j

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ournalist. Avoid white background studio shots.

Your main spokespeople, CEO, directors, VPs, etc shou

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ld have a small selection of images taken which picture them in a natural working setting representing your specific busine

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s, both with your company logo and without. Make sure you get landscape and portrait orientated shots.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

If you are 'telling a story' in your press release, make sure the photo also tells the (same) story. Ensure it has enough

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

impact to immediately grab the attention of firstly the editor and secondly the reader.

Supplying a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eature picture instead of a simple headshot is the biggest single thing you can do to bring your story to the top of the pi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

le. Sometimes the most mundane story can be published as the lead story on the page thanks to a superb photo. (This is know

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n as a picture led story).

Have some generic shots taken that represent your business and industry se

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ctor. Both internal and exterior shots should be produced showing your business at work. Sometimes having these generic sho

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s available when a picture editor is looking for a photo to go with an existing story can result in your organisation being

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

asked to comment. (Make sure you are told what the basis of the story is before making the pictures available).

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Make sure all your photos meet the media photo specs which can be found at www.professional-images.com/opinion

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.htm so they can easily be sent by email and will not overload the mailbox of the journalist you are sending them to. (This

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

wouldn't help your cause!)

Good luck!
This article may be used freely provided a live URL

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

link is provided to http://www.professional-images.com. Used without the link, you will be breaching copyright.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Human Resource Managers across America are looking for ways to not only control the rising cost of health insurance, but also decrease the burdensome expense of employee turnover and its impact on productivity. Lets take a look at the root of the problem, and see what can be done about it!

You have an upcoming event and you were wondering how you're going to promote your event so that people would come and see it, how would you promote it?

When people ask what you do, do not talk about yourself. Rather, describe emotionally the pains that you relieve. Whispering is the polite way to do that – and it really gets them to listen. State that you rescue people from those pains and they’ll ask you for your business card.

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