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Public Relations is a pretty unforgiving field to participate in. Even

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

those who are often called the king of spin have problems with it occ

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

asionally, as it is hard to be right all the time in an ever changing

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

world of public perception and mass media incited hysteria.

So what d

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you do when something goes terribly wrong and you are in crisis mode?

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

How can you back out of a public relations campaign, community goodwi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ll program or direction of spin gracefully and do a 180-degree turn? I

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t is not easy and often it involves some very creative thinking on the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

part of the main members of the team.

When a public relations campaig

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n is not working right it needs to be shut down and terminated before

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

it does any more damage. Sometimes, it pays to play up the controvers

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y and then report that our customers have made up their minds and we a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e listening and therefore we are dumping this public relations campaig

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n for something that our customers want and we are doing it now.

Anot

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

her thing to do is to have a vote and let the customers decide what th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ey like, this allows them to have by in and have a say in the public r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lations campaign. Then you can say as a company you trust your custom

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ers and you intend to give them what they want because you do it all f

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or them. This is one of the easiest strategies for 180° turnaround's i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n a public relations campaign midstream. Please consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Whichever combination of approaches you use, the internet is a valuable resource in bringing you a wealth of information to use in determining your next career move. It has never been easier to access company profiles and opportunities, so spend some time comparing the possibilities available to you.

Even now, months after it happened, it surprises me when I think about it. No phone call. No heads up. No discussion. As I opened the email from a business associate, checking my messages from an airport lounge, I expected a routine update. Instead, I read a message severing our relationship.

If you're advertising JUST to advertise - it's money wasted. Market and advertise smarter.

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Just Other Articles - Public Relations and 180-Degree Turns

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