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If you own a Taxi Cab or transportation company then you know it is imp

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ortant to keep your vehicles clean, drivers looking good and always be

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

thinking of public relations. Public Relations for transportation or Ta

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

xi Cab Companies is not difficult, but you have to remember the costs o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f fuel these days at over $3.00 per gallon.

You simply cannot give eve

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

yone a free ride, you are in business to make money of course and you m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ust concentrate on that. Remember that old saying; Gas, grass or ass, n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o one rides for free?

Indeed Taxi Cab companies can do many things to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

promote good will and a positive public relations campaign and plan can

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

strengthen your company’s brand name in the market place making your c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mpany the company of choice when choosing a cab.

One interesting publi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

c relations plan that I designed about 15 years ago makes an interestin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g case study in innovative type public relations techniques. We put tog

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ether a city-wide Neighborhood Mobile Watch Program, where all the comp

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

anies involved were already driving around all day and would report sus

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

icious behavior to the local police department.

The taxi-cab company s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

igned up and made a few newspaper front pages for their participation a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd it did not cost them anything. In fact all they did was put a couple

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of magnetic signs on the rear of all their taxi-cabs and captured more

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

than their fair share of community goodwill. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Are you planning your first business meeting and want to ensure you cover all your bases? Don't run around like a crazed wedding planner. Have a strategy and stick to it.

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It is critically important that a small or emerging business establish a formal, written discipline policy and administer it in a fair and equitable fashion. The policy must be universally communicated and made available to any employee on demand.

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