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Between PR and advertising, many online businesses today prefer PR services because of two good reasons: one, PR is cheaper than advertising; and two, PR services are lasting in effect when it comes to promotions. But we could also argue that given PR as a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cheaper commodity and effective in promotional services than advertising, still, many companies cannot afford to have its services.

This is especially true with small-time and starting companies. They would initially ask for prices of PR services as they

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

would want to have a full blast of professional PR boost up in their company’s brand. Many of these companies despair on such very expensive price for its services. Thus, the end result is that many just redirected the PR task to themselves.

But then aga

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

in, these companies are looking in the wrong places. There are actually a lot of cheap PR services that could provide professional PR work for a company. Well, if you are one of those looking for a professional PR, but a little tight in budget, I suggest t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

at you do a little research first before deciding to assign the task to yourself.

As I was saying from the very beginning, PR could do your company a lot of advantages beyond what you could ever imagine. Being small and/or new company, I emphasized such r

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ecommendation because PR definitely could place you in time in line with your strong competitors. Among these advantages is that PR could rightly present your company’s name in front of the media people. Getting into the media’s nerves is quite very crucia

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l for a new and unknown company because first impressions with them are always a lasting one. Thus, right from the start, you have to make a good impression by implementing the right campaigns. And PR does just that. In addition, PR has a lot of media cont

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

cts that could put you on track to becoming known publicly. In short, professional PR services know the ins and outs of generating publicity with their secret recipe of doing the job better and in the fastest way possible.

So, how much does a PR campaign

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

really cost? Todd Brabender, president of Spread The News Public Relations, Inc. conducted an informal survey among 102 entrepreneurs asking the same question and has gathered various price ranges:

· 11 percent thought a professional PR campaign would cos

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t $10,000 or more per month

· 32 percent thought it would cost $5,000 to $10,000 per month

· 39 percent said $3,000 to $5,000 per month

· 12 percent guessed $1,000 to $3,000 per month, and

· 6 percent thought a professional PR campaign would cost less

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

han $1,000 per month.

Brabender, as a PR professional himself, admitted that you could actually get a PR campaign with all of these prices. But the real question would have to be towards its result. Of these prices, how much publicity could you actually g

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

et? According to Brabender, “It’s true that the more you pay, the more you get. But getting the most publicity/PR exposure doesn’t mean you have to get most expensive PR agency or specialist.”

As I said before, companies always look at the wrong places fo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r PR services. This is because a lot of these companies do not know exactly who to choose. The rule of the thumb is to align yourself with a PR business that best reflects your business size. When your initial concern is budget, then look for small PR firm

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s. Usually, these firms offer prices within your reach. However, when you prefer to have a bigger firm, remember that signing up with the big firm doesn’t mean you’ll necessarily get an experienced associate working on your campaign. There is actually a li

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t of packages that you could have. These packages are a breakdown of how much professional work you would want in your company. Brebender shares these billing fees he got from a friend:

· Interns/Junior Executives bill at $75/hour (very little, if any pro

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fessional experience)

· Account Executives bill at $100 to $125/hour (1 to 3 years of professional experience)

· Senior Account Executives bill at $125 to $200/hour (multiple years of professional experience, agency decision makers.)

Be able to compare

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

these prices with other PR firms before actually deciding which one suits your needs.

Another thing you should take to note is that you have to compare the PR tools of these firms. There are a lot of cheap PR services but then many of these firms do not h

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ve the appropriate PR tools and might not give you what you have wanted in the first place. If you are after a cheap PR service, then you should at least see the PR tools they offer, which are likely the same PR tools of the bigger firms:

· updated media

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lists/contacts;

· personalized media distribution capabilities;

· professional clipping/tracking services to get copies of each of your media placements (articles, tapes from TV/radio shows)

· the intangibles of expert communication/media relations skil

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ls and professional pitching prowess.

Choosing a professional PR firm gives you all the advantages. But be careful in choosing because it is still a waste of money and time when you have landed on a firm that does not really give your company good service

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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