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Savvy small business owners know the importance of saving money. There are definitely times when going cheap spells disaster (you’ve seen those Hefty commercials, haven’t you?); but this isn’t one of them. Welcome to the wonderful world of PR - publi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

c relations; or, as we like to call it, free advertising – an essential part of any effective marketing strategy.

Are you making effective use of this important strategy for reaching your target market, or do you shy away from PR because you feel it i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Too expensive

Too time-consuming

Too scary

Too expensive

Yep. I said that one, twice. Truth is; the issue of price holds most small business owners back from using this very powerful and successful means for getting attention f

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r their business. Don’t fret. PR doesn’t have to be that hard. Here are some ways that you can take baby steps toward a full-on PR campaign.

Write a press release. What is a press release? Technically, it is an announcement that an organization o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

group issues to the news media, and other specific publications or outlets, with the goal of informing the public about developments within, or important to that organization or group. Maybe you still think that only big wigs in ivory towers, or 50-s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ory glass ones, have the power to issue such an important document. Nothing could be farther from the truth.

Important news stories can come from a variety of sources these days: cell-phone-carrying tipsters, whistle-blowers, activists, letter-writin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g school children, or small business owners whose new product or service can help members of the community in some significant way, or who have a story that is just right for the end-of-the-news “chuckle” piece. You know, something that will help us r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

bound from all of the talk of war, gas prices and uncontrollable weather. Besides, how do you think people get those “ask-the-expert” spots on the local and national news? Usually through the strategic use of press releases and other PR methods.

Wri

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e articles. Everyone is an expert on something. If you’ve got the gift – you’ve got to use it. Are you an IT whiz? Then write an article on the best ways to keep your PC bug-free. Are you a chef? Help those who aren’t culinarily inclined learn to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

make a simple dish that will impress their friends with very little effort. Do you own a nursery? Tell people with black-thumb about plants that not even they can’t kill. You get the idea. If your article gets published in a targeted newspaper or p

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

riodical, the benefits are obvious. But, even if you submit them for free to a content distributor like www.ezinearticles.com; there is still a great opportunity for a payoff. Use the handy-dandy resource box provision to include a few snappy sentenc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es about you, and your expertise, with a link back to your website. Who knows how long those articles will circulate, giving you additional exposure to people with an interest in your products or services.

Produce an informative newsletter or blog.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ere’s an opportunity for you to, again, share helpful information with your readers while building a relationship. Even if the reader never buys from you, they are likely to refer others to you, who are in the market for your goods or services.

Speak

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng engagements. Do you know a lot about your industry, or target market? Do you enjoy talking with people, face-to-face? Then get in front of your target market through the use of speaking engagements. Start with groups within your comfort level, l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ke your local chamber of commerce, then widen out. Before long, you might discover that you are a highly sought after, well-paid speaker with oodles of leads and more business than you can handle.

If any of the above methods seem to risqu? for you, a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

this stage of the game, think of investing in the services of a virtual professional who can help you make use of public relations as a way to increase your visibility, credibility and profitability.

Remember, being a small business owner can be equa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lly as tough as it is gratifying. It certainly isn’t for the squeamish. The fact that you’ve decided to step up to the challenge of being an entrepreneur means you were obviously willing to take a risk. So, if you’ve got the talent, bite the bullet

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd delve into public relations; or hire a capable professional who can help you through it.

You don’t have to go for an expensive PR firm; there are hundreds of qualified virtual professionals who specialize in this area. One of the areas you might c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nsider enlisting help with is in putting together your Media Kit. This is simply a physical, or electronic, information packet that will provide the media with much of the basic information they’d like to know about your organization, when deciding wh

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ther your story is newsworthy or not.

Whether you discover that you have a previously hidden aptitude for public relations, or you recognize your need for help in this area, public relations may very well be some of the best money that you never spent

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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