Just Other Articles

Whatever the size or interest of your business, setting yourself apart in the public eye (aka gaining publicity) can give yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur products or service a professional image or even increase sales. In fact, there’s a strong argument to be made that publi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ity should be one of your first concerns.

But how does a home-based business with limited resources set itself out from the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

competition? Ads can be expensive and unless you’re willing to see it through the 5 to 7 exposures it takes before the pu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lic takes notice, you may find yourself in a difficult situation. Positioning yourself as an expert in your field with the n

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ws and trade media of your clients present another option.

In my discussions with many entrepreneurs, the question inevitab

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ly arises of ''why should a story on my business in the local media matter?’’ It is a valid question. Most think of dealin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

with the media and public relations as in the realm of big corporations and politicians. The fact is public or media relati

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ns have a very commercial application. When promoting your business, you need to consider all possible marketing methods a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd advertising efforts.

In any successful organization, PR is in fact an integral part of the marketing mix. Imagine if the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

local newspaper or radio station offered you free advertisement or even a series of free advertising. What effect could that

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

have on your marketing efforts?

Properly developed media relations and a well-crafted story can have the same effect! Ima

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

gine yourself getting an article in your local paper profiling your business, yourself, or your service.

So what is an entr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

preneur to do to be positioned as the media’s favoured ‘’guru’’? Ever heard the question, ''How will you know you've gotten

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

here, if you don't have a map to tell you where you're going,’’ Communications and marketing are in the same boat.

Before

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

going off to launch an ad, promotion, or contacting journalists to profile your story, identify these key points:

WHO am I l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

oking to target?
WHAT media are they most prone to view?
WHY does your idea matter to them? In other words, where's

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

he real STORY?
WHEN: why is it relevant for them to act now?
HOW: What's going on in the lives of your target that m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

akes you relevant?

From there, consider drafting a news release to launch a special event you’re doing or even tie your exp

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rtise into a current trend that’s all the rage. You’d be surprised at the effect that getting a mention in the news can have

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/33686/justotherarticles-The-Media--Believe-It-Or-Not-Theyre-A-Great-Resource-To-Market-Your-Business.html">The Media - Believe It Or Not, They're A Great Resource To Market Your Business!</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/33686/justotherarticles-The-Media--Believe-It-Or-Not-Theyre-A-Great-Resource-To-Market-Your-Business.html]The Media - Believe It Or Not, They're A Great Resource To Market Your Business![/url]

Find out why the Value Pak is more than just junk mail. See how you can actually benefit from the circular that comes in the mail on a monthly basis.

Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it’s not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.S. born Latinos.

Multiple factors encourage the global brands to enter into master franchising arrangements for India including benefit of acquaintance of the master franchisee with local environment; local sales and marketing expertise of the master franchisee; ready availability of sales and marketing channels; reduced investment; sharing of expenses; negligible government approvals; no requirement to recruit local workforce and consequently lower financial risk.

Tags

Links

Just Other Articles - The Media - Believe It Or Not, They're A Great Resource To Market Your Business!

Related Articles: