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Freelance writers are often asked to write press releases. Press release writing is a key skill which allows wri

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ters to publicize their own services or promote someone else's. Here's what writers need to know about writing

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

press releases.

What is a press release?

A press release is essentially a news story<

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

strong> written to interest a specific publication or audience. It consists of three main parts: the headline, t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he introduction and the body. There may also be a note to editors at the end of the story which contains extra i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

formation for those not familiar with your organisation or product.

As with a news story, the lead is crucial.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

It should answer the who, what, where, when and why questions, right from the start. The press release should so

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd like a news story, with short sentences and paragraphs. Your story needs a clear angle, and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

no loose ends.

How do I decide what to put in a press release?

News is essentially about peop

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e, so writers should stress the people aspect of the story.

Four other techniques writers can

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

use are:

controversy - examples could include attacking a government decision, making

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a prediction about the future or suggesting a new policy
conflict - examples include

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rice cuts, fighting for an elected office or a battle for market share
novelty value

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

- describe a coincidence, a chance event or a surprising statistic.
empathy - show h

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

w your product can help the reader, a survey on issues that concern people, provide tips to handling a common pr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

oblem.

A successful press release should be:

relevant to the people it is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ent to
focused: that is, correctly targeted
timely: fittin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g in with the publication deadlines of the organization you’re sending it to
readable

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

if it bores the person who does the initial read, the chances of getting it published are slim
presen

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ted in the right format.

Most of all a press release should be news.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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