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What do you do if your business becomes a target of a fringe group boycott in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your small business? It can hurt your business. This happened to me once in my

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

company. You see we did a car wash fundraiser for the Boy Scouts of America a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t the height of the Homosexual Attack on the group.

Little did we realize tha

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

some of the fringe in the Gay and Lesbian Community would take it upon themse

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lves to stage a boycott of our company? As far as the fringe, which is causing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the problem for the whole, I think that the G & L Community ought to control

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hem, mentor them or talk with them. When I have sat down with them to discuss

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

things one on one, I noticed a difference than in groups. But that does make t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

heir shenanigans okay at other times.

Now then I agree that Homosexuals are g

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nerally are not dumb people, I would say on average the G & L crowd is smarter

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

than average, my theory being that they remove themselves from basic society

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and step back and look at it in a different light, thus have greater insight a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd often seek intellectual pursuit or excellence in a chosen endeavor. This ha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

been my experience in dealing with the G & L customer base.

Our company has

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

never been attacked in any way by any minority or other type group, although I

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

did find it fascinating the tactics used against us by a few gay fringe were

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

imilar in nature to the Larry Elder’s book “10 Things You Cannot Say in Americ

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a” or “Showdown.” The first time this happened to our company I must admit, I

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

did not really know what to do about it. I hope you will consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Financial decisions are very important to the health of any company. So it is critical that decisions are made using the best techniques available. Cost Benefit Analysis is designed to help you make the best financial decision possible.

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