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Just Other Articles - How to Write Your News Release
Follow this step-by-step process to write and expose your news.
Format
Call it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda.
Add, 'For immediate use'. This implies urgency. It also allows them some choice on when to
Format
Call it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda.
Add, 'For immediate use'. This implies urgency. It also allows them some choice on when to
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
run it. If the news is date sensitive state 'for use before' or 'for use after'.
Fax or mail? If urgent - fax. But to get noticed mail it. They get a lot of junk mail and junk fax. The fax junk looks too much alike. If you mail it you have a chance to get attention
Fax or mail? If urgent - fax. But to get noticed mail it. They get a lot of junk mail and junk fax. The fax junk looks too much alike. If you mail it you have a chance to get attention
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
with the colour and feel of the paper. Send it on good quality paper with your logo. That could be your letterhead.
Don't address it to 'newsroom' or 'editor'. That's the same as 'occupant'. Instead address it to a person. Get their name.
Make it easy to read. Max
Don't address it to 'newsroom' or 'editor'. That's the same as 'occupant'. Instead address it to a person. Get their name.
Make it easy to read. Max
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
imum one page. Use easy to read font. Twelve point size Times Roman works well. Add a little spice by bolding key names - but sprinkle lightly. Italics draws attention but is hard to read. Use capitals and small letters - don't print the whole thing in capital lette
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s. That is extremely difficult to read. Keep paragraphs and sentences short. Double spacing is best.
Make it clear whom the release is from. Lead with city and date of the release. This gives perspective. At the bottom of the page state, 'The end' or '- 30-' Show c
Make it clear whom the release is from. Lead with city and date of the release. This gives perspective. At the bottom of the page state, 'The end' or '- 30-' Show c
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ontact name(s) and phone number(s) clearly at the bottom or top of the page.
Make sure those contacts receive a copy of the release and that they will be available and prepared to talk to the press when called. Impress on those contacts that the press need speedy r
Make sure those contacts receive a copy of the release and that they will be available and prepared to talk to the press when called. Impress on those contacts that the press need speedy r
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
sponses to make their deadlines.
Content
Start with a strong title. A subtitle is not necessary if the title is strong. Study newspaper headings for ideas. Examine the style of the target media you are trying to reach to get ideas.
You have only one chance to hoo
Content
Start with a strong title. A subtitle is not necessary if the title is strong. Study newspaper headings for ideas. Examine the style of the target media you are trying to reach to get ideas.
You have only one chance to hoo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
k them with the title. If you do not, they will not read any further. One glance at the headline is how they preview the release. There must be words, themes, companies, personalities or issues in the title that slows their glance enough to invite them to read the f
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
rst paragraph.
The first sentence must grab them. Rework that first sentence until the first few words or even the first word pulls the reader in.
The first paragraph is important. It should contain your most important message. If they read that far - it is what d
The first sentence must grab them. Rework that first sentence until the first few words or even the first word pulls the reader in.
The first paragraph is important. It should contain your most important message. If they read that far - it is what d
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
raws them into the story. Write that first paragraph as if that might be the only paragraph they print.
Follow with the next points in order of decreasing importance. Assume that they might chop it after any paragraph. Write each paragraph applying the same approac
Follow with the next points in order of decreasing importance. Assume that they might chop it after any paragraph. Write each paragraph applying the same approac
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
to your sentences. If they only print one sentence make that the first sentence.
Good news releases are not written , they are re-written and re-written.
Make it easy to read. Maximum one page. Use easy to read font. Twelve point works well. Add a little spice by
Good news releases are not written , they are re-written and re-written.
Make it easy to read. Maximum one page. Use easy to read font. Twelve point works well. Add a little spice by
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
bolding key names - but sprinkle lightly. Italics draws attention but is hard to read. Use capitals and small letters - don't print the whole thing in capital letters. That is extremely hard to read. Use many short paragraphs and short sentences. Double spacing is
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
very good idea.
Proof read before you send it. Journalists are especially sensitive to poor grammar and typos. It hurts to read garbage - so they won't.
The media will read your release thinking, 'Will this interest my readers, listeners or viewers and is it uniq
Proof read before you send it. Journalists are especially sensitive to poor grammar and typos. It hurts to read garbage - so they won't.
The media will read your release thinking, 'Will this interest my readers, listeners or viewers and is it uniq
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ue?' It doesn't have to be 'very' unique - just a little. Every January we get news about the first News Year's baby. Because the first one is unique at that time, the second is not news.
Relate the news to the reader. Why is it important to the readers, listeners,
Relate the news to the reader. Why is it important to the readers, listeners,
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
or viewers of the media? Test for significance by asking, 'So what?'
Answer a reporter's key questions: who, what, why, where, when and how. You could even use these questions as sub headings - or as a summary. Use these questions as a quality test before you send
Answer a reporter's key questions: who, what, why, where, when and how. You could even use these questions as sub headings - or as a summary. Use these questions as a quality test before you send
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
it.
Quotes are good and more interesting. You might use quotes from company officials, community leaders or customers. When you use a name always state who they are, e.g. National Sales Manager, President and Founder, author of… Use quotes that evoke emotion, creat
Quotes are good and more interesting. You might use quotes from company officials, community leaders or customers. When you use a name always state who they are, e.g. National Sales Manager, President and Founder, author of… Use quotes that evoke emotion, creat
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
controversy or present a position.
Don't introduce too many new names. This confuses readers. Talk about one or two.
Write the name in full the first time you use it. After that you can use only the last name. If you want a name to be remembered use it several ti
Don't introduce too many new names. This confuses readers. Talk about one or two.
Write the name in full the first time you use it. After that you can use only the last name. If you want a name to be remembered use it several ti
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
mes in the release.
After the Release
The reporter(s) may call for more information or to arrange a photograph. Be available. If you are out of the office check your voice messages often. The press has tight deadlines.
Don't expect to review the reporter's articl
After the Release
The reporter(s) may call for more information or to arrange a photograph. Be available. If you are out of the office check your voice messages often. The press has tight deadlines.
Don't expect to review the reporter's articl
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
before publication. Occasionally they will run the article exactly the way you wrote it - but not often. Once you give them the information they have control. It helps if you have read other articles from the reporter and know their slant and hot buttons.
If they
If they
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
use your news release, send them a thank you note.
Keep and file all your news releases in sequence - even the ones that did not get action. Clip and save the articles that ran with the release. Study them to find what works with whom and when.
See you in the news
Keep and file all your news releases in sequence - even the ones that did not get action. Clip and save the articles that ran with the release. Study them to find what works with whom and when.
See you in the news
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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