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Most people know that a press release is a great way to gain media attention. Unfortu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nately few people fully understand the do’s and don’ts of press release writing.

Bef

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re you waste your time on writing a release that is not going to help your business,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

please keep in mind these things that are to be avoided:

Using a press release as

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

an advertisement- Press releases are to inform the media of newsworthy happenings

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Journalists are not consumers sitting around waiting for the newest product to hit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the market. Their job is to inform their audience, not to sell to them.

Beating a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ound the bush - When you begin to write your press release don’t include irreleva

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nt information. Use short, simple sentences that get to the point. Also keep in mind

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hat no one wants to read a 3 page press release. Most press releases should be betwee

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

400-600 words.

Using the wrong format- Always use the proper press release f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ormat. This includes using a heading, not typing in all capital letters, and ending t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e press release with your contact information.

Calling after you submit a release

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

– Never call a media outlet and ask if they have received your release. It’s unp

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ofessional and it’s very likely that your question will annoy the person on the other

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

end of the phone.

Using a boring headline – Often your headline will decide w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hether the editor reads the press release or not. When writing your headline, stick t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

this format: “Someone doing Something for a Reason”.

Grammatical errors- It

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

might not seem like a big deal but any seasoned journalist will be offended by blari

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g grammatical errors. Please have someone proofread your release before you submit it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Just Other Articles - Press Release Mistakes: How (NOT) To Get Your Release Tossed In The Trash Pile

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