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Public relations entail media relations, creation of press releases, copywriting and making of brochures/catalogues, advertising, and sponsorship. Whether you have a home based busines

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s, a freelance service provider, or run a small firm/ business, you will need to ensure that the world knows you exist and what you have to offer. When you don’t have a large budget to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hire professionals, you can, with a little thought and planning, do your own PR.

You will need to:

• Do some research and discover how you can promote your business/work.

• Create a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

vibrant presentation highlighting your business—use this presentation as often as possible.

• Maintain a network list. Be sure to add at least two new contacts each week. You can use

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

his to send mailings and offers. The list should be up-to-date with all changes in address/ profiles updated regularly.

• Design an electronic newsletter to send people once every thr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e to six months—this can detail your latest achievements and innovations. Such newsletters will keep your name in front of people in your field. Include positive feedback from your cli

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nts.

• Contribute articles/tips to magazines/business publications related to your field— regular writing will serve to create a memory in the minds of readers.

• Use all opportuniti

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s however bizarre they may seem. For instance, a speciality carpenter once left brochures in his dentist’s office reception area. He got many clients got by doing this simple exercise.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Keep your eyes and ears open for new and innovative paths. You could put up a stall or banner or sponsor an event at a local church, bazaar, or city festival.

• Send out pitches like

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lockwork—make them interesting by using contests, advice columns, or quizzes.

• Always carry a business card, which clearly states what you do. A name and address alone do little to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

inform people what line of business you are in.

• Think about promoting your work by linking with a related business –offer to promote them in return for their doing the same for you.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Success means:

• Identifying the audience.

• Contacting the most appropriate media people—journalists, interviewers, show hosts, and so on. Preparing media interview questions and a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

swers –they will ensure you come across as confident and as a pro.

• Creating a web site and publicizing it well. One can consider, exchange banners, links, as well as online advice

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

olumns and blogs. Be sure to ensure search engine optimisation.

• Writing an e-book for customers giving advice and tips that are useful and one of a kind. This can be used as a give-

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

way.

• Writing effective phone and print publicity pitches that are ready-to-use.

• Offering to speak for free on the radio, at local events, as well as chamber of commerce events—ch

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ose topics of interest to people and relevant to your work.

• Making the press release interesting and relevant.

• Providing relevant details but cutting out the fluff.

• Highlighti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g the human-interest angle in all articles, interviews, columns, and profiles.

• Including contact names, telephone numbers, e-mail addresses, and fax numbers.

It’s important to get

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

our marketing message across affordably and effectively ---to do that you must establish an ongoing relationship with the media. This will help you generate ongoing awareness of your c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mpany and services. Most importantly, do a budget costing for the PR—to be worthwhile, the expenses incurred must be realized through increased business opportunities.

Above all, draw

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

up a workable PR strategy and be sure to evaluate the success of the PR regularly—a critical evaluation will ensure that you can re-think unsuccessful plans and enhance successful ones

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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