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News is about disseminating information that is to everyone. So follow the golden rule: Only contact a reporter if there is something concrete and news worthy to convey. Most report

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ers, work on tight deadlines and wasting their time is unjust.

Just as you learn how to present news, give interviews, or prepare press releases, it is essential to know when. Here

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

are a few points to keep in mind:

Never contact a reporter if:

* What you want reported is mere hearsay or you don't have concrete facts. Never be instrumental in spreading rumou

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rs. Reporting is serious business and spreading gossip is not its mainstay.

* The media is caught up in a media blitz--political turmoil, war, a deluge, natural calamities, and so

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on. When there is breaking news in progress, everyday stories become unimportant and irrelevant. So, pause a moment and desist.

* You have a "media release" but aren't sure when al

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l the plans will fall into place. Never take the last step unless you have accurate, concise, and clear information.

* You don't have adequate time for an in depth interview. Give

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your self enough time to prepare and enough time for the reporter to interview you--to be complete and rounded, any interview allow for the facts to be grasped and the picture drawn

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

clearly.

* The news you have is not ethical but sensational news. Remember, you must pay to a person's right to privacy, confidentiality, and protection from harm and retribution.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

This is especially true where children are concerned.

* The laws of a nation or intellectual property rights protect the news you want published.

* The relevance of the story is l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

imited to a small circle or community.

* The story is of a personal nature that isn't important to the public at large.

* The "facts" of your story can't be proven -- a story you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

just have a gist of is not newsworthy.

* Never submit inappropriate material to the media /reporters--you will develop a negative reputation and your material will be thrown away a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s soon as a reporter receives it. You need to establish yourself as a person that can be trusted to give accurate, concise, and newsworthy stories.

* Your thoughts aren't sorted ou

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t --- the who, what, where, when, why, and how of the story you wish to report is unknown or hazy.

* Your media release isn't final--if you send one on Monday and another with chan

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ges/corrections on Tuesday, your credibility will be shot.

* The long term/short term publicity goals aren't in place.

* Press materials aren't fully developed. The press release,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

media kit, and other promotional materials must all be finalized and ready for distribution well before a reporter is contacted.

* You are uncomfortable talking about or discussing

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a particular topic---it's better to say nothing than say something you'll regret later. Once you've spoken to the media/reporter, it will be hard to retract what you have said.

*

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

You don't want to be "quoted." Unless you have a really good tip, or information, reporters don't like to go off the record.

* You're not familiar with the background of a "story"

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or the sequence of events--personal opinions are not news.

* The story you want told doesn't have an "angle"; it's not newsy; has no human interest aspect -most people won't be abl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e to relate to the story; if it's not relevant to current happenings; it does little to add depth/impact to a popular story the media is focussing on.

Rethink--is my story NEW, it

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is concise and clear, short, sharp, and simple, is it accurate--will it stand scrutiny? If you can answer "yes" to most of these questions then go right ahead and contact a reporter

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Describes how to deal with key job search eliminators: how to explain a choppy resume, what to say after being downsized, etc. Provides a reality check about what current employers seek versus what job seekers worry about.

Many companies think that Customer Service is simple and indeed it could be argued that good service is simple from the customer's perspective. But a proper customer service strategy is hardly simple. You must take stock of your entire organization and find out all the points where your company interacts with your customers.

Although the homeless situation in the United States of America is under the radar and is only about 500,000 people, which is statistically lower than any other nation in the world, it still drives people crazy. Additionally we do need to do something about the homeless folks in our nation, but unfortunately homeless shelters are something that no one wants in the community.

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