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A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.

Content of your press release: The content me

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ans the news story you want to publish. The following points must be kept in mind at time of writing press release.

Make sure that the content you write is newsworth

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y. The intention of a press release is to make the people know to your news item, not to sell something to them.

A well crafted press release would cover all the 5 ‘Ws

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

’ (who, what, where, when and why), providing the vital information about your company/organization, product/service or happening. Redraft your content if it seems like

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

an advertisement.

Beginning should be firm: Your title and initial lines should cover, what you want to convey. The remaining part of your press release should depict

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the detailed information.

Make it for Journalists/Media agencies: The media agencies and journalists would grab your press release and carry it in their publications,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

with slight editing or no alteration. Try to make in such a way that even if your news is not reprinted word for word, it may cover whole amount of information.

Think

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

in addressee’s way: Your press release should be able to find audience’s interest. Keep in mind that if you were a part of audience, would you like to read the press re

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lease, you made-out.

Does your press release appear “Realistic”: Try to point out real examples of your company/organization, as people are also intellectual enough to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

find out ‘what’s true and what not’? Provide information on your product and services that can benefit them.

If your story is on a corporate highlight, make sure tha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t you attribute achievement or breakdown to one or more events. If the company has achieved noteworthy escalation, share the reasons behind the success with the audienc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e.

Button up the story with real facts: Avoid bluff and add-ons. If you find the content using much added extras, make it natural and real. If content seems too good t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o be true, turn down the tone little, as it may possibly hurt your own credibility.

Your press release should be in active voice, not passive. Verbs in the active voic

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e makes your press release live.

Use only enough and necessary words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like “The mo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t powerful”. Tell your story with lesser words, as verbosity distracts from your content.

Avoid usage of terminology: However, a limited use of terminology would be al

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using reg

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ular language.

Avoid exclamation points: The use of exclamation point (!) may hurt you. However, if you have to use an exclamation point, use only one.

Obtain allowan

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ce: Companies are very defensive about their name and credibility. Get written permission before putting in an information or quotes from officials or associates of oth

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

er companies/organizations.

Company Information: The press release should conclude with a short description of your company, which illustrates your company, products,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

service and a brief history of company. But if you are making a combined press release of two or more then two then you should, provide information of all the companies

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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