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I am often asked by clients to target USA Today for media coverage, and with good reason: USA Today coverag

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e can have a significant impact on businesses and organizations. Here’s why:

1. Circulation of USA Today:

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

USA Today is the largest U.S. daily newspaper, with a Monday through Thursday circulation of over two milli

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on, and a Friday circulation of 2.7 million.

2. Additional Media Coverage Resulting from a Story in USA Tod

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ay: Many media outlets -- TV in particular -- follow USA Today stories closely and do TV segments based on

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

SA Today articles. So, if you’re featured in USA Today, there’s a good chance you’ll receive coverage in ot

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

her media outlets.

What are USA Today journalists looking for?

Here are some tips:

1. Hop on the hot news

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

story. Sometimes, there’s one story that the news is focusing on heavily (Hurricane Katrina, the Runaway B

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ride, etc.). Many times there are ways for your business to tie into the news of the day, which is pretty m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

uch all the media wants to cover. For instance, Hurricane Katrina is a hot news story at the time of this w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

iting. In a USA Today story on gas prices related to Hurricane Katrina, a small business, gasbuddy.com, was

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

quoted. In a story related to the financial impact of Katrina, a small business, Stone & Youngberg, a firm

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

that deals in municipal securities, was included as a source.

2. Tie your business or organization into a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

current trend. USA Today rarely profiles individual businesses or organizations. But they will often includ

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e you in a larger trend story. For instance, if you make diamond jewelry for babies, you may not get your o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n business profile, but you may be included in a larger trend story about companies that offer “Baby Bling,”

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

according to Lifestyle Editor Kim Willis.

3. Offer several sources, notes Small Business Reporter Jim Hop

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

kins. You may have a great trend idea, but if it’s hard for the reporters to find sources, the story idea m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ay die. Offering sources is one way to make the story happen -- and you can control the names you give.

So

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

if you are looking for great media coverage, consider focusing on USA Today.

Copyright 2006 – Margie Fishe

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Expat Entrepreneurs are a special group of people who live an expat lifestyle and run their own business. This article is part of a series of three articles in which we discuss Expat Entrepreneurs, Freelance Entrepreneurs and Franchise Entrepreneurs.

Business Intelligence has become a very important in the business arena irrespective of the domain due to the fact that managers need to analyze comprehensively in order to face the challenges. To make the business intelligence effective, having a Data Warehouse is an essential thing, because without the power of a data warehouse, it is practically impossible to provide all the information, reports and views required by the management. There are many technical concerns when it comes to a technical implementation, but the business stakeholders need to show the right direction if they are to achieve success. This paper discusses business concerns related to a Business Intelligence initiative together with a Data Warehouse.

Personality and behavioral assessments help evaluate job candidates, build teams and resolve workplace conflicts.

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