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Before you even think about writing a press release, there are a few things you need to know about the media. Here’s the first - and most important - of them:

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rong>1. Journalists receive hundreds of press releases every week

Depending on the publication they’re writing for, they may even get hundreds of press r

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eleases every day. So you’re up against some pretty stiff competition. Obviously you’re going to have to make sure your press release stands out, and grabs her att

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ention. But how?

2. The vast majority of these press releases remain unread.

Luckily, the situation isn’t quite as desperate as it may seem. You

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

don’t really have to compete with all of these hundreds of press releases. You only have to compete with the good ones. The reason? The rest of them go straight to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

that round metal filling cabinet on the floor...

When I worked as a reporter, it was my job to plough through the huge pile of press releases we received every d

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ay. Pretty soon I realized that only around 5% of them were ever any use to us. The rest were either transparent attempts at self-promotion from local business own

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rs, or were on subjects which our newspaper just didn't cover.

What can we learn from this? Well, two things:

* If you want your press release to be read

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, you have to give the journalist the kind of news they’re interested in covering

* In order to do this, you have to actually READ their newspaper.

Ba

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ck to our journalists, and the final two things you need to know about them.

3. Journalists are very, very busy

Unfortunately, the newspaper ind

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

stry is similar to many other industries in that there’s a tendency to hire fewer staff than are really needed. This is bad news for journalists, but it's also bad

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

news for your press release, as it basically means that the journalist you send it to will probably not have time to read it properly, and will simply scan the fi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rst line. If that first line doesn’t grab their attention, they’ll file it straight into the bin.

4. The media don't owe you anything

Here'

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s something that most people forget: newspaper owners are running a business too. Their business makes money by selling copies of their newspaper, and trust me, th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y're in it for the money: they're not providing a public service.

When I worked on local newspapers, we would get a lot of phone calls from people who seemed to f

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eel that it was our duty to print the stories they gave us, whether it was about their child winning a prize at school or their business winning a new client.

The

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

problem was that as much as we’d liked to have helped these people, we were running a business. The success of that business depended on us providing news that pe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ple actually wanted to read, and, sadly, no one really wants to read about a child winning a book token or a business signing a new contract. (Unless, of course, y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ou're the child's parents or the owner of the business.)

So, now you know a little bit about the media, it's time to sit down and write that press release...

(Th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is article is an extract from the ebook "PR Power: How to Write a Killer Press Release – and make sure it gets published" by Media Relations Expert Amber McNaught.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Stamps are authorized impressions or marks used for the prepayment of a tax or fee. It is an official mark or seal indicating an approval, ownership, or payment of tax. The history of stamps can be traced back to the sixteenth century. The first official royal mail office was opened in England in 1516. Later, mail was required to be paid for by the recipient rather than the sender; this system proved too problematic for everyone because of the resulting preponderance of undelivered mail. The concept of adhesive postage stamp was introduced by James Chalmers in Great Britain in 1834. Brazil issued stamps in 1843, and in the United States, the adhesive postage stamp was officially issued in 1847.

With all its glitz and glamour, many people believe that working in advertising is all fun and games. Nothing could be farther from the truth as advertising agency people are some of the hardest working professionals around.

Even the most seasoned media performers can make mistakes during live TV interviews. Here are the 11 most common mistakes and some helpful tips on how to avoid them.

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