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Maybe it played for Kevin Costner in “Field of Dreams,” but that paraphrased line – “Print it and they will come” – doesn’t necessarily

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

work in real life.

There’s a lot to be said for the value of editorial side coverage, but you can’t count on people acting on what the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y read or even remembering it for long. The smarter bet is to find ways to leverage your coverage to enhance the odds of driving more

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

prospects in. Here are some fairly easy ways to do it:

First, create a short synopsis of the article (making sure your part of it is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

front and center), including the headline, publication and publication date. Tease to the “hit” or placement on your home page and l

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ink it to the synopsis, which you should post to the Press section (or some informational equivalent) of your site.

If you’re among th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e many who are comfortable with e-mail marketing and are fairly nimble, you can devise a simple informational mailing that shares news

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of coverage and provides a link to the article on the publication’s website, if it’s available. Many publications allow public acces

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s to their content for a limited amount of time, so do this before that time expires.

Otherwise, you need to check out the availabilit

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y of reprint rights and PDFs, well worth it for articles where you’re quoted expansively or that you’ve authored. For a price, you ca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n secure a PDF (hard copies are usually extra) and guidelines for usage. Don’t make your own photocopies or PDFs because you risk viola

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ting the publication’s copyright.

Here’s how to use the PDF: o Create a link to the PDF from the synopsis of the article you’ve poste

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d on your website. That way people will know they can access the complete piece. o Whether you have formal or informal outreach effor

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ts to clients, customers and friends, incorporate a brief, FYI-type summary of the article and attach the PDF, if it’s an e-communiqu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e. And don’t forget to encourage the recipients to forward the piece to people they know who might find it of interest. o If you use

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

snail mail outreach, things are a little dicier. If you’ve gotten a printable PDF and the mailing is fairly small, you may be safe pr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

inting and making copies to include as part of the mailing. Check the terms of your reprint permission. The problem is that PDFs ar

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e made to look good on the computer screen, but printouts don’t reproduce as well. o Make sure anyone in your organization who is invo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lved in business development is equipped with the PDF, and encouraged to include it as an informational attachment when promoting the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

business to prospects and friends.

If it’s printed, they may come. If you promote what’s been printed, the odds go up exponentially!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There is a flourishing business in Used Conveyors and conveyor parts. Original users sell them for various reasons, like expanding, streamlining or modernizing their facilities. Dealers with large storage space buy secondhand equipment for resale. These are sometimes sold as they are or, in many cases, reconditioned or rebuilt. Such transactions benefit all three segments, the first user, the dealer and the buyer. Almost all parts and complete conveyor systems are available through this channel.

I am always railing about how the best way to buy a business is to (a) buy a business worth a million dollars or more and (b) use investors -- as opposed to banks, lenders, etc -- to finance that business. But one thing I rarely talk about is the investor's point of view. Why this works out so well for investors and why they are more than willing to help you if any problems come up with that business.

Management is all about being the one who facilitates business or organisational success. Delivering the required results. It can be daunting, yet with these ten simple ideas, it might not be the impossible challenge...

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