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Is your business looking for new and creative ways to gain publicity and build your customer base? Partnering with non profit organizations may benefit your business in many ways.

Why business owners and managers s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hould consider supporting non profits as part of their marketing strategy:

1. Advertising opportunities are usually offered when non profit organizations request corporate sponsorship. Types of advertising may incl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ude a business card size ad in a program, a sign at an event, or your business name mentioned in radio or TV ads.

2. Partnering with non profits increases public relations and a general feeling of goodwill toward yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ur company.

3. Participating in the planning of non profit events, attending an event, or volunteering your time increases your opportunities to meet potential customers.

4. Finally, there are tax breaks for donati

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g money to a charitable cause. Check with your accountant for more details.

There are many ways that business owners can partner with non profit organizations in order to reach more potential customers.

Volunteeri

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng Your Time

Volunteering your time to help a non profit cause will give you an opportunity to develop relationships with non profit leaders and volunteers. You can work on volunteer committees, planning events, or

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

even just stuffing envelopes. How about donating an hour or two to man the phones for MDA on labor day weekend, a public television drive or another telethon? How about staffing a booth at a school carnival? Savv

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y business people see such volunteer activities as opportunities to connect with other business people, network and build relationships with potential clients.

Donating Merchandise

Many non profit groups hold live

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd silent auctions or need door prizes for their events. This is an opportunity for you to show potential clients your merchandise or sample your services. This strategy works well for many types of businesses, her

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e’s some examples:

A photographer donates a gift certificate AND loans the NPO a large scale portrait from their portfolio. Even if someone does not win the gift certificate, they may be impressed with your style o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

f photography and call to set up an appointment anyway!

Restaurants have an easy way out on this one! Donate a gift certificate to the non profit organization. The receiver gets to sample your food, service and at

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mosphere. Who knows, you may have just gained a customer for life!

Financial Donations

Donating a financial gift to a charity of your choice may have advertising and tax benefits as discussed earlier.

Attending N

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n Profit Events

Charities host a variety of fun events such as arts festivals, dinners, galas, casino nights and auctions. Participating in a charity fundraiser or other event will give you an easy way to donate fi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nancially to the group. Events also provide time to build relationships with other business people and potential clients, in a fun relaxed environment.

Donating Facilities

Does your company have a gym, banquet fac

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ility or auditorium? By donating or offering a reduced rate to non profit organizations, you may receive great public relations and word of mouth advertising benefits in return.

Here’s a great example: A bowling c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

enter in Florida offers their facility for students to hold a bowl-a-thon. Students get per pin pledges prior to the event. According to owner, Lisa Ciniello, “The Bowling Centers do not make a lot of money, but we

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

encourage these events as it gives great exposure. In our locations we charge $5.00 to $8.00 per student and no charge for rental shoes.”

Connecting With Your Community

One of the best ways to find opportunities t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o donate to non profits and network with other business leaders is to join a civic club or chamber of commerce. These organizations meet 1-4 times per month in your local city. They usually have a small list of fav

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

orite charities or support their own foundations.

The civic clubs that you may want to consider joining include Optimist International, Kiwanis International or Business & Professional Women.

Finally, partnering w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ith non profit organizations gives your business a way to reach out to the local community. Your business can contribute to the greater good and help many people, just by joining forces with charitable organizations

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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