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Attention: Who Else Wants To Get Publicity Whenever You Want It?

Publicity is when newspapers, radio shows, television shows, m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

agazines, internet radio or pod casts want to feature you. Advertising is something you pay for. While the audience may not be abl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to tell the difference, but your bank account will. There are also ways to pay for publicity placements. This is not a scam. Ther

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e are companies that have such good connections they are able to create the placements anytime they want and its worth the price.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou can pick the magazines you want to be placed in, they work it out and you pay when the placement is complete. With proper prepa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ation, you can document your results and maximize each appearance.

Publicity is often a matter of timing. You can get publicity d

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

uring the slow holiday times. There just is not as much new going on. Look at all the holidays coming up and plan to get your news

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

release out in time for each of them. Create a plan to know when reporters are on deadline so that you are NOT calling them at tha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t time. Create a verbal pitch that can really work, sound and act professional. Sometimes people want to question a media contact

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s to why their story was not carried. It is not the media’s responsibility to critique your information and it is a clear sign ine

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

perience with media. Your story can be bumped by world events or they may have covered your exact topic not long ago and you did n

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ot notice. Either way, putting a media contact in the awkward position of having to explain themselves will put you on the avoid l

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

st. They will avoid your calls and throw out your news releases. They will think that dealing with you will be troublesome and not

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

worth the story they may get. Media loves people who are easy going and easy to deal with.

Being truly newsworthy is the biggest

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

challenge of all. You may have a good cause, a good reason, a good story , a good business and it may be the right thing to do, bu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it is truly newsworthy? Is it of interest to the media you are asking to carry the story? Think about it, really stop, and think

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

long about that. Why would this particular media outlet need to carry the story? Are their readers, listeners or viewers the audie

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ce you are trying to reach? Are you just sending the story out to anyone? You need to target the media first. Be sure what you are

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

talking about is what their audience needs to know about. Then tell they something they didn’t know! Not just your sales prices b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t real information.

These are the basics to getting publicity anytime you want to.

By Dr. Letitia S. Wright, D.C. Copyright 200

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Purveyors of conventional wisdom would have you believe that the very first thing you ought to do when setting up a new business is to create a business plan. Business plans are excellent and necessary. Far too few of us self-employed and freelance people use them. But before you can create a business plan that has any value, you have to do your homework...

There are many reasons why exciting this customer change is a difficult endeavor. Among the most obvious is simply inertia of rest. Your customers, like those of your competitors, are change adverse.

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