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Just Other Articles - Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to b
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e an endless supply of people willing to humiliate themselves to get on telev
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ision. There's just something exciting about appearing in front of millions o
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
people.
In fact, just knowing someone that's going to be on TV or on the ra
In fact, just knowing someone that's going to be on TV or on the ra
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
dio is exciting, so when you know you are going to be on the air, send an ale
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
rt to your mailing list.
Send notes, e-mails, faxes – whatever it takes – so
Send notes, e-mails, faxes – whatever it takes – so
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
they know when they can catch you. You'll be surprised at how many people tun
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e in. After all, they now know a real celebrity!
Of course, most people will
Of course, most people will
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
still miss it. It isn't as easy to send a "reprint" of a TV or radio appeara
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ce, but it can be done. Get a video copy of your appearance. (Never ask the r
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
eporter (unless they offer), they have to get to work on their next story.)
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
Call the station the next day and see if you can get a copy. If not, call a m
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
dia monitoring service in your area. Most cities have one. They tape every lo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
cal TV and radio broadcast and can provide the video or audio you need.
Afte
Afte
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
rwards, send copies of any video or audio tapes (smart move: get them edited
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
o 5 minutes length maximum) to your best prospects and referral sources.
Rec
Rec
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ently a longtime vendor sent me (and a thousand others, no doubt) an e-mail s
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
aying he’d be on 60 Minutes that weekend. I couldn’t watch that night but I s
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
re was thrilled for him – and impressed. And he was top of mind for a good fe
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
w days. Which is exactly what he wanted to happen when he sent me that e-mail
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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