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Reporters, by nature, are curious people.

If you can get th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

em to come to your web site, they will probably poke around

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and spend a few minutes there, learning about your business

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and your capabilities.

If your web site is any good, this s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hould make them more likely to interview you in the future.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

So in your press releases, go one step beyond merely listin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g your basic contact info.

Think creatively and come up wit

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a clever reason for reporters and readers to go to your web

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

site.

For instance: offer them a list of ten tips, or link

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s to additional resources about the topic at hand. Or – anyt

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hing. Mention it in your release, and include a link.

You m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ight even include a list of top ten tips specifically for me

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mbers of the media: "Top 10 poor financial decisions that yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ung, ambitious reporters make."

Once reporters get to your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eb site, make them glad they did. Provide an area full of re

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

source and background material just for them.

This includes

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

archived press releases, full biographies of you and your m

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

anagement team, publication-ready logos and photography, a h

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

istory of your firm, and anything else that will grease the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

wheels of media coverage.

They’ll come back often if you do

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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