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Taking your ad and turning it into paragraph-style prose is no

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t a press release – chances are it will only lead the publishe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r to call and invite you to run it as a paid ad. A press relea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

se is for news or for information about a topic the audience n

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eds to know.

Any press release that reads too much like an ad

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

will likely lead a media person to forward it to the advertis

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing department.

For example, here's a headline that sounds to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

much like an ad:

"Financial Planner Chet Thompson Saved F

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

amilies $600,000 On Estate Taxes Last Year"

This headline

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is attention-getting, but for the wrong reasons. It doesn't t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ll the media person anything other than that Chet Thompson is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a good financial planner. This isn't news. But that same headl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ine can easily be rewritten to sound more "newsy":

"Estate

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Planning Tips Saved Local Families More Than $600,000 Last Ye

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r"

This same information is now a headline that will grab

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a media person's attention. It suggests questions that their

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

readers will be interested in: What tips?

Remember—you are ne

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

er the news. News is information. As much as possible, keep eg

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o tripping out of a press release and focus on the information

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

that will help improve the lives of readers/listeners/viewers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What you need to do now is to put together all the information that you have. Arrange it in such a way that the audience would stay awake on the first part, doze off in the middle and partially listen at the end.

Dead Wood and Helpless or Hopeless employees have gone so far into the burnout process that they present a special challenge for management. These situations dramatize the need for proper stress management in the workplace as well. Executives and policy makers need to think about this seriously. Small business owners and professionals in their own practice would also do well to take heed.

Attract even more people to your event by giving them something EXTRA for signing up. Spell out in your marketing materials what your registrants will receive for registering. For example, state that they will receive a confirmation email with one of these incentives included:

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