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Be a Resource

The media people that are likely to w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ant to speak to financial planners are usually working on s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ories that will help people: help them get out of debt, mak

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

smarter investment decisions, or save for retirement.

The

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

look to financial planners to be a resource for these peop

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e.

When you become a resource, the media will come back to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you again and again.

A resource on what? On the same subje

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t matter and topics that are the everyday stuff of your bus

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ness, your practice, your interaction with clients and cust

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mers.

How you can help people - that's your story.

You

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Are NEVER the Story

Unless you’re a Hollywood star or

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

some kind of oddball, to the media you are not a story.

So

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

forget about breaking your way into the media spotlight wit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

“news” about how great or successful you are, how impeccab

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e your credentials are.

The media don’t care. You need mor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. Your story is your topic – a slice of your subject matter

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

expertise. (For the next 30 days, repeat this aloud to your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

elf every morning and evening until it is second nature:)

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

My story is my topic.”

Your story will focus not on you, b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t on the needs and problems that drive clients to your door

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A professional degree in Juris Doctor relates to a higher grade of studies in law. With business houses expanding in size and the legal issues gaining higher importance for day to day working of large corporates, demand for Juris Doctor

What does it mean to be a mystery shopper? It is quite simple - a person is paid to visit local stores and evaluate the kind of service they get. They enter the store and acts like an ordinary customer, just to keep the identity of mystery shopper a secret. A mystery shopper evaluates different aspects of the service while they are in the store.

This case study explains how report management helps magazine and other industries alike improve their reporting process to be more cost and logistically efficient.

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