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Just Other Articles - Credibility Lost or Gained, Are you Prepared?
If a reporter approached you about an interview, would you know what to say do or even how to dress for one? Would you know how to answer ques
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
tions?
Have you ever wondered what the secret of working effectively with the media is? Do you wonder how to increase or even have
Have you ever wondered what the secret of working effectively with the media is? Do you wonder how to increase or even have
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
uality coverage?
Quite often, what you don't know can hurt you.
Most people have no idea on how to prepare for questions. It is i
Quite often, what you don't know can hurt you.
Most people have no idea on how to prepare for questions. It is i
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
mportant when you run a business to know what to do in a crisis and how to handle yourself and your staff.
As well, preparing yourself for
As well, preparing yourself for
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
working with the media can bring you rewarding coverage, instant credibility and increase sales and profits.
Some of the items to cons
Some of the items to cons
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
der are; how to dress during an interview, what to have ready, what never to do and how to answer leading and hostile questions.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
When it comes to what they might ask, there are things to think about in advance:
* Determine what it is that you want to say and what poi
* Determine what it is that you want to say and what poi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ts you want to get across.
* Having note cards in point form can help jog your memory. You do not want to be searching for answers and risk co
* Having note cards in point form can help jog your memory. You do not want to be searching for answers and risk co
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ming across as lacking the expertise they are looking for.
Have these basics answers ready:
* Why does it exist
* Why is it importan
Have these basics answers ready:
* Why does it exist
* Why is it importan
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
* What is the purpose of your work, organization
* Who benefits from this
* Why is it unusual, unique or different from what has been done
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
lready
* What made you enter this field
Remember, never slander or appear to slander others or their beliefs. It will only harm you
* What made you enter this field
Remember, never slander or appear to slander others or their beliefs. It will only harm you
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
in the end. You never know what the reporter's likes, dislikes or beliefs are.
* Always take the high road.
Be careful if
* Always take the high road.
Be careful if
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
they ask you your opinion on something. Many people do not realize the difference between opinion, judgment and criticism. If you end up in t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
he latter two, you can greatly harm yourself and your reputation.
Also, think of the interviews from your audiences' point of view, no
Also, think of the interviews from your audiences' point of view, no
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
necessarily the reporter. People care about the benefits to them more than the features.
Know:
* How will this affect them
* Wil
Know:
* How will this affect them
* Wil
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
it improve their life
* Save them money
* Help them or their family get ahead
* Help the environment
Have any supporting material with
* Save them money
* Help them or their family get ahead
* Help the environment
Have any supporting material with
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
you, especially for newspaper. You may want facts, quotes, statistics, definitions, contrast, comparisons, and your personal experience.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
br>
When you can personalize it and move facts to people, it becomes more interesting and personal.
Learning basics protocol on how t
When you can personalize it and move facts to people, it becomes more interesting and personal.
Learning basics protocol on how t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
o compose your self and how to answer questions will go a long way in building your credibility and showing yourself as a valuable source.
<
<
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r>
When you are seen as a valuable source, they will come back for more information, which leads to more coverage and more credibility.
When you are seen as a valuable source, they will come back for more information, which leads to more coverage and more credibility.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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