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Presentation Technology in the Digital Age
Presentation technology has changed the way our culture communicates. From the corporate boardroom to external communications with customers, presentations have impacted every aspect of the business community. This penetration has been larg

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ely achieved through two key advances. The first and perhaps most significant advance is the open accessibility to digital media. We suddenly live in a digital democracy, where everyone has access to and expects to consume vast volumes of digital media. The second advance is interactive prese

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ntation technology. Interactive presentations support active discussion, as opposed to the passive approach, where a presenter is talking to an audience who is listening at 50% capacity.

Digital Democracy forces strides in presentation technologies.
The advances in media tec

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nology have empowered the masses to create, consume and distribute terabytes of media each day. And because the Internet is universal, everyone has access. Video, once limited to the domain of skilled craftsmen, is now being shot on mainstream digital cameras and cell phones. The easy creati

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on of digital images, combined with the viral nature of the Web has given the masses access to countless images. And, the popularity of digital cameras and photo sharing sites let one’s access to pictures grow exponentially. The same principal applies to digital music files. Billions of audio

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

files are downloaded everyday.

The ready access of media into everyday lives has naturally spread into the medium of presentations. People are exposed to sight, sound and motion in every minute of their lives, and thus expect a multimedia experience when they watch a presentation. Presentation

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s must leverage multimedia to stir audiences. As such, presentation technologies, like PowerPoint, Keynote and Ontra, that make it easy for users to include a variety of media, have become a standard of communication throughout our culture.

On a corporate level, you can see the digital democr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

acy in action. Long gone are the days when only the highest level executives, with their personal support staff, or the digerati, with their knack for technology, made the best presentations. The best presentations were slick, professional and included a wealth of video, audio and high quality

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

graphics that wow’d the audience and helped reinforce the key messages. Now, because of expanded access to digital media, everyone in the company can present like the CEO.

Unfortunately, greater access to professional materials, including video, audio and graphics does not guarantee that the i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nformation is being used and shared in the most efficient way throughout the organization. There are still coworkers and colleagues that are not up to speed when it comes to building presentations. Thus, smart corporations are taking a broader approach to presentation communication – practicing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

resentation management.

Presentation management treats the presentation as another piece of collateral in the marketing mix, like a brochure or a website. Presentation management is the creation, automation and distribution of presentation materials throughout an enterprise. Here’s how it wor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ks. A designated group or person in the company is responsible for building a comprehensive presentation library that includes all of the necessary information that users need to present, such as: company overview, product and service information, pricing, market information, research, case st

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

udies, bio’s, etc. The presentation is designed around the company’s brand identity and utilizes relevant media, like video, animation and imagery to reinforce the message and engage the audience. It is then distributed though a server or shared location. The presenters, typically sales staff,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

can search, select and choose slides according to their particular business meeting need. With a managed library of slides, anyone can build a slick, multimedia presentation in minutes. This saves time, and money.

Presentation Management benefits presenters on two critical levels. First, it pr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ovides easy access to information, giving them the ability to talk intelligently about any aspect of the company, whether or not it falls in their area of expertise. Second, it puts everyone on an equal playing filed, letting even novices present a professionally crafted presentation, to reinfo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ce the company’s message. The combination of presenting relevant, hard-hitting information combined with high-quality graphics provides added credibility and professionalism to the presenter.

Interactive presentation technologies are changing the way business presentations are conducted.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Incorporating multimedia in a presentation is only one aspect of using presentation technology to conduct more effective, productive meetings. Productive meetings are those in which everyone participates, where questions are raised and ideas are shared. A client who is actively pa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rticipating in a meeting is a client that is listening, engaged and above all, interested. The linear slide-show format, although very comfortable for many presenters, does not foster interaction. Presentation technologies that offer an interactive mode of presenting, or the ability to call up

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

any slide, on any given subject, right in front of the client, can reduce the sales cycle by ensuring the client gets all the information he needs to make a decision. It makes the meeting more productive.

Essentially, through the combination of multimedia files, democratic distribution of pres

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

entation content, and quick access to relevant content, presentation management can upgrade the average presenter’s (sales person) presentation skills to that of a CEO. This technological leveling of the playing field is allowing companies of all sizes, and people of all skill levels, to compete

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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