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Not long ago I was invited by a colleague to a presentation for potential real estate investors. A builder and a realtor had join

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ed forces to build a multi-million dollar property with the help of investors in the hopes of selling it for a hefty profit. The

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

presentation was relatively informal, taking place on a Sunday afternoon.

It began with an introduction by a junior member of th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

real estate arm, who turned the “stage” over to the builder. Lo and behold, a woman about 6 feet tall, in her mid to late sixtie

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s stood up and, began with, “Don’t mind the cough, its pneumonia, but it’s not contagious.” If that wasn’t enough to send the aud

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ence packing, her physical appearance was diametrically opposed to the ideas of “promotion” and “sales”. She had one of the sorri

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er body shapes I’d ever witnessed; going out where a women’s body typically goes in and vice-versa. The snug black

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nit outfit she had on only emphasized her "figure". In addition, her slip was flying like a flag outside the slit of her skirt. H

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er hair was a version of blonde not known in the natural hair color spectrum; her make-up was both too pale (skin) and too bright

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

(lips and eyes). To top things off, she was sporting an inordinate amount of jewelry, both cosmetic and real, all of which looked

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

very expensive, none of which matched itself or her outfit.

“Phew!” I hear you thinking, “Quick! Get the hook!” Not so fast. On

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ce she began talking about real estate investment in general, and the property she was designing and building in particular, all

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

houghts or preoccupations about her appearance drifted away. This woman was the “real deal”, and her knowledge and passion came t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hrough loud and clear. Her explanations of how profit was to be gained through this kind of investment were presented in such a c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ear understandable way; a 6 year old would have understood her. Her reasoning and enthusiasm for her project were infectious. Des

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

pite a rocky start, (and an uncanny resemblance to Ursula the Sea Witch from Disney’s "The Little Mermaid") this woman was one of

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the best presenters I’d ever seen. And what a sales woman!

The moral of this story? When it comes to presenting, you really can'

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t judge a book by its cover. While I am in no way advocating you try and look anything buy put-together, polished, and profession

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l when speaking, you don't have to concern yourself with a bulging middle or a receding hair line. Be yourself, be knowledgeable

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and enthusiastic about your subject, and present your message in a clear convincing way, and to your audience you'll be beautiful

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Certain responsibilities lie with the shipper for all LTL and TL shipments. These responsibilities apply across the board with all freight carrier companies. Proper packaging, address labeling, shipment loading and unloading, and proper shipment documents (BOL provided to you by us) are required by all carriers and are the responsibility of the shipper.

How would you describe meetings you have attended in the past? Last Tuesday, I was facilitating a workshop on how to lead better meetings, and to start things off, I asked the group that very question. The answers that they provided were very similar to answers that I have received from hundreds of workshop participants over the last ten years.

Public Relations for Auto Parts Stores is not as easy as it looks, but that does not mean that a little creativity cannot go along way. For instance there are many car clubs in your town and these folks need a place to meet and if they use your parking lot when your shop is closed and you hand out T-Shirts

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