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The most important parts of your presentation are the beginning and the conclusion. B

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y using a great opening “hook”, you’ll grab the audience’s attention and then leave t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

em with a thought provoking closer. During that closing moment, you’ll deliver the st

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

atement that will persuade your audience to a “call to action” and they’ll do exactly

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

what you want them to do.

Review your points and connect them to your intro.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Restate the most important point of your presentation and connect it with the main id

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ea. Say it in other words or use repetition: repeat a few key phrases or words.<

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

i>Recap (briefly) the main presentation topics. Summarize the key points that support

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the message. This helps the audience retain them.

Deliver the “moral of the s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tory” and:
•Restate the problem, then provide the solution in no more than two

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

entences
•Show the audience a benefit or something valuable
•Give the ulti

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ate solution to the big question you asked at the beginning of the presentation

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

•Give the audience 'how to do it' steps for a solution; visualize a course / time li

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e for implementing the solution

Reconnect the needs/interests of the audience

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

with the presentation topic.

Deliver a closer that is dramatic and emotional.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Some examples of this kind of a presentation conclusion are:
•Conclude with a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

uman interest or personal story
•Connect your presentation topics with the ever

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

day emotions and lives of the audience
•Recite a couple of lines from a nostalg

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ic song, poem or quotation
•Create a “branded” one-liner sound bite that will t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ansform your idea into an element that the audience can quickly remember.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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