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Just Other Articles - Give Your Audience What They Want, And Have Something Important To Say
There are 2 cardinal rules for anyone who wants to make sure that they can hold the attention of their audience.
First: Give you
First: Give you
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
r audience what they want
A fundamental premise of marketing science is that a business should produce and sell things which cu
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
stomers are likely to want. If a business produced and sold items which customers simply did not want, that enterprise would soon be
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
out of business!
A similar principle applies when you are giving your presentation. You must identify what your customers (audience
A similar principle applies when you are giving your presentation. You must identify what your customers (audience
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
) want from you, and then endeavour to fulfil that desire. If you fail to identify exactly what your customers (audience) wan
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
from you, then you will find yourself struggling to connect or engage with them.
I would take this principle one step further by s
I would take this principle one step further by s
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
aying that you should give your audience not only something that they want, but that you should give them something that they
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
eed.
Every presentation is about meeting your audience's needs. So when you are planning your presentation, do not focus on
Every presentation is about meeting your audience's needs. So when you are planning your presentation, do not focus on
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
what interests you about your subject, or why you think your audience should be interested in what you have to say. Instead concent
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ate on your audience’s point of view and how your idea or argument could and will benefit them.
Second: Have something important
Second: Have something important
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
to say
When you are planning your presentation, imagine yourself standing up in front of your expectant audience at the start
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
of your presentation, looking each person in the eye and telling them, "What I am about to tell you now is the most important thing
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ou will hear today..."
You should aim to tell your audience something important. In fact, you should yourself believe that what you
You should aim to tell your audience something important. In fact, you should yourself believe that what you
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
want to tell them is the most important thing in the world. OK, maybe that’s an exaggeration, but at least you should be satisfied
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
hat what you are going to tell them is something of significance and that when they have heard what you have to say, their lives wil
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
l be changed because of it.
If you cannot, hand on heart, believe that yourself about your presentation, then ask yourself why woul
If you cannot, hand on heart, believe that yourself about your presentation, then ask yourself why woul
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
your audience think that about your presentation? And if they don’t think its important, then you can be sure that they won’t be li
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
stening.
Have you ever been in an audience where the speaker was talking about something that you did not think was important? Did
Have you ever been in an audience where the speaker was talking about something that you did not think was important? Did
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ou ever ask yourself, "So what?" Try asking yourself this very important, simple question about your presentation, and about every p
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
oint that you are planning to make - "So what?"
If you can't really answer that question, then think again about what you are doing
If you can't really answer that question, then think again about what you are doing
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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