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Just Other Articles - Effective Presentations - Dress For Success
A recent study by an American University shows that 55 percent of our total message in face-to-face interactio
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ns is communicated through body language. A big part of body language is how you dress.
Listeners form an ini
Listeners form an ini
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ial impression about you within the first seven seconds of meeting you. They decide whether they like you, tru
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
t you, and want to do business with you. We'll discuss non-verbal communication as it pertains to presentation
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
l style in more detail in subsequent articles. For now, we'll concentrate on attire.
In this era of business
In this era of business
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
asual office attire, the lines are blurred as to what is appropriate dress for a presenter. As a general rule
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
f thumb, you should dress slightly better than your audience. For example: if you are presenting to a board of
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
directors, you'll want to dress in your best business suit. If you're presenting to a middle manager and the o
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
fice dress is traditional business attire, again, you'll want to pull out the suit. If you're presenting to a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
id- or upper-level manager in a business-casual environment, you may want to wear a sport coat and a shirt wit
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
a collar. For women, a pantsuit or dressy slacks and a sport coat work well in business-casual environments.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
Regardless of the environment, there are some general rules:
1) Conservative dress and solid colors are alw
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ys winners in the business arena. Of course, if you're presenting to a highly creative group (such as ad creat
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ve directors), it would be appropriate to go a little out of the box. In general, keep it conservative. Rememb
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
r: People will always forgive you for dressing too conservatively, but they may not always forgive you if you
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
on't dress conservatively enough!
2) Keep jewelry to a minimum. Excessive or large jewelry is usually more o
2) Keep jewelry to a minimum. Excessive or large jewelry is usually more o
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
a distraction
than a complement to your clothing.
3) Neatness counts! Regardless of what type of clothing
3) Neatness counts! Regardless of what type of clothing
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
you wear, always make certain that
it is cleaned and pressed. This sends a subliminal message to the audienc
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
that you
have a strong attention to detail.
There is no such thing as neutral clothing. Everything you put
There is no such thing as neutral clothing. Everything you put
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
on represents a decision
you have made and says something about you. Good manners require appropriate attire
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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