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In every instance, the audience itself will have an impact on your presentation. Consider the way you communicate with your friends, your children (or nieces/nephews),

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and your parents. Whether you mean to or not, you probably select different approaches when communicating with each group. While you may approach your parents with defe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rence to their age and experience, you'd probably expect a young child to have less knowledge of the world and to respect your own wisdom. Thus, when presenting an argu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ent to these groups, you're likely to differentiate your argument based on audience characteristics.

The same rules should apply to all presentations. Although you cou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ld chose to present the exact same message to all audiences, your presentation will be more meaningful to your listeners if you tailor your message to the attributes of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the particular group with whom you're communicating. Remember the success of your presentation lies in your ability to reach your audience. Even the most flawless spe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

aker can fail to inspire listeners if the message isn't perceived as significant to their lives or their experience. Think back to sitting in your high school classroom

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

wondering "when will I ever use this again?" Do not expect that simply because you work for the same company as your audience members your presentation will seem relev

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nt and consequential to your listeners.

To help target your presentation to your audience, consider the following characteristics:

1) Size

Will you present to a larg

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e group? A small group? A single person? Large group presentations often call for more formality and more structure, while highly structured presentations to small grou

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

may seem rigid and out of place. If presenting to a large group, you'll need to do more to make all audience members feel involved in your presentation. With a small g

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

roup, it may be easier to encourage participation.

2) Demographics

Demographic factors to consider include age, occupation, ethnic or cultural background, socio-econo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mic status, educational background and gender. Presenting to a group of older politicians will require more deference to age and experience than presenting to a group o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

recent graduates. When speaking to a group of doctors, you can assume a certain level of medical knowledge. When speaking about college admissions to a lower socio-eco

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nomic status audience you might want to include information about financial aid, grants, and scholarships. In contrast, audiences with members of a higher socio-economi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

status who don't qualify for aid will perceive such information as useless.

3) Knowledge Level:

What does your audience already know about your topic? Are you presen

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ting to a group of water engineers on the topic of water safety? Or are you presenting to the city council on the topic of water safety? With some audiences, you may ne

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ed to provide more background/historical information about your topic before you can effectively persuade them of the correctness of your position.

4) Motivation

Wh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is your audience listening to your presentation? Are you a consultant giving feedback to a group who has paid a lot of money for your opinion? Or did you call a meetin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g to voice your own opinion? If the audience is not inherently motivated to listen to you, then you'll need to give them reason to listen within the presentation itself

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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International businesses face challenges to their internal communication structures through cultural diversity. This article looks at common barriers to effective cross cultural communication.

Claude Hopkins is widely recognised as the father of advertising. His insights are so simple yet so profound and they apply just as well today as they did decades ago when they were first used. Here are three lessons, in Claude's own words.

Boost your marketing with this secret. It is so effective, it reaches out and grabs your would-be buyer. It doesn't matter what your product is. This secret works with everything.

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