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At the end of each presentation, you are most likely to find yourself thinkin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g about it, even if you don't intend to. It is always useful to reflect back

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n your performance during each presentation, to try to identify aspects that

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ent well and, of course, what went wrong.

Your presentation could be a succe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s or a failure in the eyes of your audience, but in your eyes, the results ma

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

be different. In order to find out whether you have done well or not, you ne

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ed to assess the results. There are several ways of doing this:

1) Observe t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e feedback from your audience afterwards. This tells you a lot about whether

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hey enjoyed your talk or not.

2) Look at the quantity and the quality of enq

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

iries you receive after the presentation. If people ask meaningful questions,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the chances are they enjoyed your presentation and understood your ideas.

3)

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

If it is a sales presentation, the obvious positive result will be securing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sale. However, on many occasions, you may deliver a good presentation but no

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a winning one. This may be because your product is not what the customer is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ooking for. This is not necessary a failure on your part.

4) If you have fri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nds in the audience, ask them for their honest opinion afterwards. they are t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he ones who can tell you how you performed from the audience's point of view.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

5) If you have the facility to record your presentation on video tape, do so

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and watch it later. This gives you the most honest opinion of all. A camera d

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

es not lie, it tells you the truth, the whole truth and nothing but the truth

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You need to stand out from the herd when it comes to business. You need to be better, stronger and more adaptable than your competitors. You need to be eye-catching, fresh and hard to pass by. And if you have a brand you have an immediate advantage because you have a backbone, or a frame work, on which to hang your products.

Identifying and setting goals is only one piece of the puzzle. Without a commitment to action, goals are worthless.

Every month I receive messages from students and readers that begin, 'I got such terrible service from...' and often close, '...and I'll never go back there again!' I find these stories upsetting, occasionally entertaining, but rarely are they motivating or instructive. Here's why:

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