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Often, the main thing most presenters overlook is that making a presentation should not be a one way thing. Many presenters simply get up, put on the PowerPoint slide show, run t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hrough 20 slides talking about the bullet points and then summarizing, leaving themselves 10-15 minutes for a question and answer session. Is this what presenting is all about? A

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d more importantly is this what a great presenter does? The answer is no. A great presenter connects with the audience and eventually moves them towards his desired goals and obj

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ectives.

Let me give you 5 sure fire tips to improve your presentations and audience relationships.

1. Come out fighting!

I am sure that you have heard it before, but first i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

pressions really do stick. The first 3 minutes of your presentation are the most important. In general, an audience wants to like a presenter, and they will give you a few minute

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s at the beginning to engage them, but if you miss this opportunity, you may not be given another. Most presenters fail here because they ramble for too long about background and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

other uninteresting information regarding their personal/ professional history, etc. If your audience wants a CV then leave them one, do not read it out to them

2. Be passionat

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e

Be passionate about your topic and let that enthusiasm come out. You need great content, yes, and you need to be professional, and you need well designed visuals. But none of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hese things will be worth anything if you do not have a deep, heartfelt belief in your topic. I would say that arguably the strongest criteria that separates a mediocre presenter

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

from a great one is their ability to connect with an audience in an honest and exciting way. Do not hold back. Be confident, and let the passion for your topic be evident for al

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to see.

3. Do Not hog the podium

Many presenters get on stage and hide behind the podium. Try to move closer to your audience by standing in front it or away from it. A podiu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

m is a barrier. It separates you and your audience. The goal of your presentation is to connect with the audience. Removing physical barriers between you and the audience will he

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

p you build rapport and make a connection.

4. Short and Sweet

We humans have a very short attention span. When it comes to passively sitting and listening to a speaker, this sp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

an is even shorter. Audience attention is greatest at the beginning of your presentation. So, evaluate your presentation. If you have 45 minutes for your presentation, make sure

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hat you are finished in 35 minutes. It is better to have the audience wanting more of you than to feel that they have had more than enough. Hence, it is better to finish 10 minut

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es early and have the audience hearing what you have to say, than to have them watching clocks for the last 10 minutes of your presentation and pretending to listen to you.

5. P

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

actice really does make perfect

The old saying, "practice make perfect" is spot on in this instance. One of the biggest problems an audience has with any presenter is the "ums..

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

." and the "errs..." nothing puts an audience off more than someone who clearly has not prepared for the presentation, and has not cued up their slides properly, or is fumbling a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

out for cue cards, or visual aids.

It should almost be routine. As a presenter you are asked to perform. And again, as any entertainer will inform, often the final take is the e

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

asiest. The preparation, the rehearsals, and the practice, this is where the hard work really lies. So make sure that you put in your effort if you wish to receive response to it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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