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Just Other Articles - Take Your Power Back From PowerPoint
Have Australian researchers put a stake through the heart of the infamous PowerPoint presentation? Research from the Univers
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ity of North South Wales revealed that the human brain retains more information if it is presented either in verbal or writt
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
en form, but not both at the same time, the method common to PowerPoint presentations.
UNSW education professor John Swelle
UNSW education professor John Swelle
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
calls it “cognitive load theory,” and says PowerPoint presentations are “a disaster” and “should be ditched.”
PowerPoint c
PowerPoint c
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
an still be an effective tool as long as YOU stay in control and don't read your slides word for word to your adult audience
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
.
In a recent High Impact Presentations workshop, I encouraged my participants to try something new. I asked them to start
In a recent High Impact Presentations workshop, I encouraged my participants to try something new. I asked them to start
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
their presentations without the slide on the screen – with a black screen (did I just hear you gasp?).
They started their p
They started their p
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
resentations by BEING WITH their audience. Their introduction might have been a story, a current, relevant event or a situat
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
on they described. As they moved into the “meat” of their presentation – they brought up their first slide on the screen, th
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
en used the slide to illustrate what they were speaking about.
But here’s the big thing
The slide was in the backgr
But here’s the big thing
The slide was in the backgr
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
und and the presenter was the
in the foreground as the expert.
In movie lingo, the speaker was the main (feature) attracti
In movie lingo, the speaker was the main (feature) attracti
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
on. Too often, it’s the other way around, and that leads to dull and boring slide shows rather than enlivening and interesti
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ng presentations.
Here’s how you can use that technique in your next presentation
1. Turn on your computer and proj
Here’s how you can use that technique in your next presentation
1. Turn on your computer and proj
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ctor before your presentation and test that they are working.
2. Open PowerPoint, go into the Slideshow mode to bring up yo
2. Open PowerPoint, go into the Slideshow mode to bring up yo
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ur first slide.
3. Press the “B” key on the keyboard which will give you a black screen.
4. When you’ve finished your intr
3. Press the “B” key on the keyboard which will give you a black screen.
4. When you’ve finished your intr
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
duction, hit the “B” key once again and your first slide will come to life!
Another technique is to build black slides into
Another technique is to build black slides into
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
your presentation so that you create pauses in predetermined places.
Finish with a black screen and connect with your a
Finish with a black screen and connect with your a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
udience
As you give your presentation's conclusion, hit the “B” key to black the screen and leave your audience with yo
As you give your presentation's conclusion, hit the “B” key to black the screen and leave your audience with yo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
r key points or call to action. Studies have shown that your audience will typically remember what you say at the start of y
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
our presentation and your ending more than the middle. So it makes sense to turn off the PowerPoint and take your power back
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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