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After many years of studying how people make their presentations, I've uncovered in my mind, the top 5 sins which many people commit when making presentations.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Avoid them at all costs!

1. Starting like a caged mouse

Many presenters begin with a polite, “How is everyone” or “Thank you for giving me this opportunity”

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Rather trite, don't you think? I am not saying that you should be rude. What I am saying is to get the formalities out of the way as quickly as possible and st

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rt with a bang not a whimper like a caged mouse. Give the audience a startling statistic, an "in your face" statement, an interesting quote, a news headline .

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

. something powerful that will grab their attention immediately!

2. Failing to "feel" your audience

If you fail to take advantage of the time before your pr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

esentation, you have lost a window of opportunity to enhance your credibility with your listeners. You should always arrive early to greet your audience prior

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o your presentation. Of course you would do this at your own functions. But when you are presenting to strangers, make it a point to "feel them " - don't arriv

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

two minutes before your speech and leave immediately after it. Your audience wants to meet you, know you and understand the person behind that presentation. G

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ve them this opportunity and you will connect with the audience better.

3. Making a presentation word for word from a prepared script

Can you recall when was

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the last time someone actually read to you? I bet it must have either been your Mother or Father and she/he was trying to get you to sleep! Instead of reading

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

through a prepared script during your presentations, use a "keyword" outline. These keywords will prompt complete thoughts as you speak. Look down at the keywo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d, look into the eyes of the audience - then speak.

4. Speaking on a subject without passion

You want your audience to do something as a result of your prese

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tation. Whatever you want them to do, there is a better chance that they will do it if you show that you are passionate about your subject. An added benefit is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that your fears will dissipate when you are truly excited about your subject matter. Speak with passion . . . and you will inspire others.

5. Failing to adeq

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ately prepare

This is the mother of all cardinal presentation sins. It is amazing how many executives will take the stage without adequately preparing. They m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y have someone else prepare their slides and script for their presentation without their input. They may write their own rambling presentation that has no orga

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ization or purpose. Once on the stage, they fumble for their notes, they pause for a long time trying to remember what to say or they even go off tangent of wh

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

at they are supposed to present. Don’t let this happen to you. You will lose credibility and worse become a laughing stock. Always PREPARE, PREPARE, PREPARE.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he good news is that these common presentation sins are easy to avoid if you recognize them. I am not saying that if you don’t commit the above sins, you would

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

become a fantastic presenter, but rather, you will be much better off compared to most who refuse to make the effort to make adjustments to their presentations

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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