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Great advertising grabs and keeps your attention, is memorable, and makes you act. You can grab your audience, deliver a memorable message, and make them act by incorp

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

orating advertising tips into your presentations.

Advertising Tip: Advertise benefits, not features, and address the prospect from the ‘you’ perspect

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ive.

Presentation Tip: Help listeners imagine themselves in your stories and enjoying the fruits of their actions.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g>Advertising Tip: Tell the truth in a dramatic way.

Presentation Tip: Colorful, textured language; no reporting; no jargon.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng> Advertising Tip: Sell with stories.

Presentation Tip: First person and third person stories make your key poi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nts memorable.

Advertising Tip: Communicate credibility.

Presentation Tip: Weave your length of service

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your results, and testimonials into your stories.

Advertising Tip: Utilize double readership path—appeal to both ‘analysts’ and ‘impulsives.’

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng>Presentation Tip: Incorporate this technique in your slides, handouts and engagement exercises. Slide titles and major bullets for the impulsive l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

istener; detailed bullets and lengthy handouts for the analytical listener

Advertising Tip: Keep your content lean.

Presentation Tip:
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
> Avoid extraneous words or phrases.

Advertising Tip: Use short sentences and paragraphs.

Presentation Tip: Speak
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
in the active voice, lots of periods, and pauses.

Advertising Tip: Create a sense of urgency.

Presentation Tip: What will
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
happen if listeners don’t do follow through on your call-to-action?

Advertising Tip: Compare apples to oranges.

Presentation Tip:<
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
strong> Focus on relevance not specifics.

Advertising Tip: Repetition is important and beneficial.

Presentation Tip: Avoid
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
being boring even while making your key points more than once. Use dramatic license, leanness, short sentences, and stories to add variety and maintain interest.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
rong>Advertising Tip: Use the power of the P.S.

Presentation Tip: Craft your ‘goose-bump’ close. You reach into the heart and emoti
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ns of your listeners, leaving them with a powerful refrain or tag line they’ll remember and act upon.

Advertising Tip: Study advertising of all types
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
: short messages, long copy, direct mail, newspapers, circulars, and brochures. Figure out what grabs your attention

Presentation Tip: Study
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
other presenters. Figure out how they do or do not grab and keep the audience’s attention. Ask others what they remember about the presentation. Describe and analyze
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
our own response to each presenter. Keep only what works even if you have to break your own habits.

Don’t be the public speaking equivalent of the advertising dud. Gr
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
eat advertising is all around you. Starting today, become a catchy and memorable speaker for all your audience members by tapping into the wisdom of advertising greats

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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