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Just Other Articles - Audience Engagement - 5 Ways to Get Your Audience to Pay Attention
Engagement between the speaker and audience during a presentation in any format—keynote, breakout session, workshop or semin
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ar; or training—delivers a high sense of satisfaction to the audience.
What is engagement and why is it critical to the out
What is engagement and why is it critical to the out
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ome for the audience?
1. Uniting the audience and the presenter – we are in this together Stop your hierar
1. Uniting the audience and the presenter – we are in this together Stop your hierar
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
hical mindset: the presenter is in charge and the audience is subordinate.
- Engagement helps bridge this gap so ever
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
one feels they are on the same side, the side that is going to make a difference.
2. Creating a bond
2. Creating a bond
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
trong> based on trust and likeability Well-planned audience participation that is fun, energizing and positive increases the
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
feelings of trust and likeability between the presenter and the audience.
- People naturally follow leaders they lik
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
and trust.
3. Bridging the physical gap between the audience and the presenter When the physi
3. Bridging the physical gap between the audience and the presenter When the physi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
al setting creates a large space between presenter and audience, well-designed participation opportunities reduce the feelin
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
g of distance.
- If you can’t get close to the audience, you can help the audience members get close to each other t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
create a feeling of warmth and camaraderie.
4. Pulling the audience into the presentation con
4. Pulling the audience into the presentation con
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ent – it’s ‘our’ content Use audience engagement as a means of generating the feeling that the content is theirs, not just y
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
urs.
- Pride of ownership leads to pride in execution.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ate some of the content – they have expertise that counts Exercises that tap into existing knowledge in the audience help cr
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ate content that is owned by the audience. This content is retained longer and leads to frequent and meaningful responses to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
your call-to-action.
- You’re not asking them to do everything new—you are reminding them to do what they already kn
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
w.
Your biggest challenge as a presenter is to believe that engagement activities will make a positive differen
Your biggest challenge as a presenter is to believe that engagement activities will make a positive differen
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ce to the audience, and therefore to your success as a speaker. Break out of the mold set by typical business presenters. An
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
tool (such as slide software) you are using today is available to you because someone decided to break the mold of what cam
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
before. Take confident steps to engage the audience and enjoy the rewards of their eagerness to say “I do.”
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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