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The beauty of America’s interstates always intrigues me. There are millions of cars driving at speeds of 70mph and sometim

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es upwards of 80, only separated by painted dashes in the road with only a few inches separating each vehicle. It’s really

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

amazing when you think about it.

Living in a metro area, I put my life in other people’s hands every single morning when I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

drive into work. Why do I do this everyday with no fear or hesitation? Trust. I trust those around me. I have confidenc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

that they will accomplish their task of commuting without bringing harm to me. I trust them and they trust me.

When peop

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

le walk in to hear you speak, they give you trust just as people do when they hit the road. Unfortunately, most speakers

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

on’t know how to maintain that trust and lose credibility quickly, often within the first few minutes or even seconds of th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ir presentation. Establishing and maintaining trust is the most important component of any presentation. As mentioned bef

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re, people naturally give it, but maintaining it is the hardest task. Here’s how to maintain it:

Be Genuine
S

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

imply, be yourself. Audiences can quickly tell the difference between an expert and a faker. Be real. Be true. The audie

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ce will appreciate it. Developing trust through genuine behavior with your audience is the hardest but most rewarding thin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you can do when communicating with a group.

Be Factual
Show statistics, graphs, charts – anything to help sol

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

dify that you know what you are discussing. Credibility comes instantly when your audience perceives you as an expert. Pr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

esent facts but proceed with caution though – there is a gray line between presenting too much and too little information.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Say too much and eyes will glaze over. Say too little and people will think you are a poser.

Be Giving
Life i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

about contribution. It’s about sharing with the masses. A great presenter equips his or her listeners with the tools, kn

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

wledge, and resources needed to help them grow and become extraordinary. People want to walk away with something of value

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. Provide them with something that either motivates, changes, or improves their life. Nothing is more satisfying than giv

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng. Give and all benefit.

So, the next time you pull out of the driveway, remember that trust is what keeps you and the p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ople around you moving. Without trust, we would all be hiding in our homes. People trust you. Don’t take advantage of it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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