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John Stewart’s “The Daily Show” is considered one of the top cable news programs today. Our local news not only tells us what the weather is, but t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hey show us the poor sap standing out in the blizzard with their umbrella being blown inside out, all while more news scrolls along the bottom of th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

screen. Audiences want more than information—they want to be entertained as they are informed.

The average corporate employee sits through approx

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mately 700-1,000 hours a year enduring long meetings and boring presentations. Our media delivery has changed over time, but our corporate presenta

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ion styles have somehow been frozen in the dark ages—which could explain why most presentations begin with someone darkening the room and warning th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ir audiences that they have 87 slides to get through in the next 15 minutes!

Here’s the first half of my list of the Top 10 WORST Things Presenter

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o:

1. Read directly from the slides—If you are going to do a “read-along” be sure to have music and a bouncing ball for the audience to follow! Sa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ve everyone some time and just email them the book without having to gather together and do a group reading. Put fewer bullets on your slides to fo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ce you to turn and speak to your audience.

2. Speak in a monotone voice—If you don’t sound excited about your own presentation, why should anyone e

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

se be excited? This is usually caused by reading your information directly off of a slide. Ask yourself what your point is, and then speak from yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r heart…or at least your brain!

3. Put too much (tiny) information on slides. Be sure your audience can read the info from the furthest point in y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur room. Remember, your slides are FREE—break a busy slide into two and edit, edit, edit! I want to scream when I hear a presenter say “I know you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

can’t read this from back there, so let me tell you…” If you know they can’t see it, DON’T PUT IT ON A SLIDE!

4. Bore the audience with too much d

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tail. A common mistake that presenters make is assuming one presentation can be dumped on any audience from the executive management team to the so

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ftware architects to the customer support personnel. It is safer to provide less detail and allow questions than to cram every bit of data that has

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ever been written on the subject into your presentation and force your audience into a data-induced coma! If you truly need that safety net of havi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g everything documented on slides to cover yourself put them at the end of your slide deck or hide slides and only reveal them if needed.

5. Go ove

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

allotted time. If you are asked to speak for 20 minutes, prepare for 20 and then ask yourself, “What would I cut out if I get there and I only hav

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

15 minutes? How about 10 minutes?” Unless you have had professional training as an auctioneer it is not wise to just increase your speed to cram

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our 20 minutes of material into 10! Remember, LESS IS MORE! They will mentally leave whether you are done or not, so don’t go over your time limit

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Doing Car Wash fundraisers to help raise funds for kid's organizations, makes a lot of sense, as the kids are making their own money and they can generate significant dollars to offset the costs of the club, team or youth group.

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