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    I look forward to a late afternoon workout, especially after sitting all-day and working on my computer. I tend to become myopic and need to spread out beyond the mirror to my left and the wall behind me. The smell of the damp leaves, the passing headlights of the cars as I attempt to
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    cross the road, and the kindness of the post office worker all allows me to reconnect to the world. And as I focus on the leaves that have fallen on the trail in front of me, my mind begins to go into a semi-trance. Little by little, I think about the step ahead, one after another. Thi
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    active mediation is when I get some of my best ideas. When I am not trying too hard. Creativity is like that. It needs the space to emerge.

    As a speaker, I have wanted to come up with my own system. This is a way for speakers to become different, to go beyond the 'he's just another
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    creativity speaker.' I have learned that when a speaker has a system, many more things are possible for my clients such as, gaining a fresh perspective, generating new ideas, sharpening the focus and creating more business. Sometime at the beginning of the year I stopped trying for my
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    system. While I put the goal of developing a system into the 'Long Term Aspiration' section in my journal, I stopped trying to force a solution. It wasn't until late this summer that it happened, some 9 months later. Towards the end of the day after a speaking assignment, I searche
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    the Internet for a local gymnasium and jogged over to the health club. It felt good to get my body moving and my mind out of a dark conference room with heavy drapes and only a wisp of outside light. Earlier in the day, I had put in my journal that I wanted to figure out how to increa
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    se the communication power of my customer.

    According to one of my favorite books, "Think and Grow Rich" by Napoleon Hill, he states, "The subconscious mind takes any orders given it in a spirit of absolute faith, and acts upon those orders, although the orders often have to be repeate
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    over and over again. ... Be on alert for these plans, and when they appear, but them into action immediately." I had put the desire for a system into my journal and was jogging past an art gallery that had displays of photography when it hit me. The photographs that are simple are
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    the most powerful. When a photographer focuses your attention on the simple shapes of the triangle, square and circle, you have less to distract your eye. The result is that you can more easily 'get it' or get the powerful message that the photographer is trying to convey. One of t
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    e most widely viewed photographs of the 20 th Century is Steve McCurry's 1985 cover photograph for National Geographic Magazine. It is of a young Afghan girl with green eyes whose name is Sharbat Gula. You can read more about the fascinating story of how Steve rediscovered woman 17 yea
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    s later at http://magma.nationalgeographic.com/ngm/afghangirl/ .

    Sharbat's plain green background on the 1985 cover and her tattered red headscarf suggests movement in a counter-clockwise direction around her face. It's the circle of the scarf, the triangle that makes up her nose and
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    the circles that are those piercing green eyes that convey simplicity and power. Steve's photograph is very simple, but so powerful in its many messages - resilience, pride, poverty, etc. What if you could communicate simple messages in your speaking? The results would be powerful! B
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ing a professional photographer and a speaker gives me an added benefit when I am discussing how to use photographs in presentations. For starters, I always bring a camera with me when I am on a speaking assignment. Even when I am hired for a photography assignment I always take extra
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    photographs for my personal archive. This 'in front of and behind the lens' practice led me to develop the Staash Perspective System (SPS). The SPS teaches that simplicity leads to more powerful communications.

    A recent article in the Wall Street Journal brought the 'simple is powerfu
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ' point home. The author was railing against those people who overly use text in their presentations. There is often a mix of speaker's notes and main points on each slide. I have found it to be ineffective if there are more than 7 points to a slide. PowerPoint is usually not fun bec
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    use speakers are relying too much on technology and not enough on themselves. A speaker is the message and the more passion he or she has, the more the audience will be engaged and remember what was said. When a proper amount of time is devoted to creating content and then practicing
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    delivery, speakers reach what I call the 'quality quadrant' whereby they can continue to simplify their message. When speakers take the proper time to develop their programs and spend a majority of time in the quality quadrant, their messages become simple and clear. This will increas
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    the message retention of the audience, because the audience will remember the right messages and not obscure ones.

    Do you know that an average audience only remembers a fraction of the information presented after one week? This base line information is typically the emotion of the sp
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    eaker and a few key points. If the speaker is passionate about what he or she is saying, then the audience will engage with this passion and more easily remember the simple points. Certain members of a speaker's audience will take action from the program because the simple, yet powerfu
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    messages will resonate (vibrate on the same frequency) with them. There is no need to be persuasive in speaking, only to simplify your messages to make them powerful enough for action. Remember, you need to allow the time for the simple messages to emerge, because simple is powerful


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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