Just Other Articles

Are you surprised that the fear of public speaking is the number one fear of our society – probably not. In fact if you are reading this you most likely suffer from this fear just like so many others.

Have you ever thought how strange it is that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

people who speak comfortably to a group of peers are paralyzed with fear when a lectern and a microphone are placed in front of them?

I am reminded of a comment made in the TV series Seinfeld.

If you perform a search on the internet for the num

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

er one fear in our society, you will find that it is that of public speaking. It may be surprising that the fear of death is actually number six. A natural conclusion from these two statistics is that for most people, if they had to go to a fune

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ral it would be better to be in the casket than giving the eulogy.

Now I don’t want to make light of people’s challenges; however I do believe that most people’s fear of public speaking is out of proportion. They get themselves into a vicious ci

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

cle of fear and poor performance. They are afraid of a public speaking opportunity and this causes them to procrastinate and not prepare. As a result they do a poor job. They use this situation as a reason to believe that they are poor speakers

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and are therefore all the more afraid.

It Is Time to Break the Cycle of Fear

By keeping a few simple rules in mind we can start to break the cycle and start producing quality presentations that move our audience to action. These rules include w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hat I call the foundation of public speaking – overcoming fear, preparation, and relevance.

1) Controlling the Fear
Here are a few techniques that when applied can have dramatic effect on your fear. They may seem obvious but their effective

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ess is not diminished by their simplicity.
• Remember, this is not the worse thing to happen to you. The results of you stumbling on a few words or forgetting a point may cause you some minor embarrassment, but generally nothing more than th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t. This is a fear that we need to keep in perspective.
• Remember that your audience wants you to succeed. They are in attendance because they are interested in your material, not because they are hoping that you will fail. You may stumb

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

le, forget points, or make mistakes in some other way and feel that it was the worst presentation ever. If you don’t point out the mistakes your audience will quite often not even notice them.
• Focus on the material that you know and unders

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and, not your fear. People become paralyzed by fear because they focus on it. If you slow down and focus on your material you will find that the fear will gradually diminish.

2) Prepare
There are two aspects to preparation:

The first

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

spect is to make sure that you know your material. If you are not knowledgeable about your subject it will not only be apparent to your audience but it will cause you to feel nervous. Conversely, in depth knowledge of your subject will not only

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

be appreciated by your audience but also increase your confidence. For instance, you will know that you have the knowledge and understanding to deal with questions from your audience.

The second preparation aspect is to practice your presentatio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.

Most individuals are so paralyzed by their fear that they avoid any preparation at all. Then they get up before their audience and appear incompetent because they are unprepared.

Here are two approaches to practicing.

One is to practice the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pecific speech that you are giving. You can practice on your own – for instance in front of the mirror or a video camera. You can also practice in front of others - with your friends and family or even in front of some of the individuals who wil

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l be part of your audience. Become comfortable with the presentation and get feedback from those that you trust.

You can also practice speaking skills in general. The better you are at speaking the better any specific presentation will be. You

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

can learn to speak publicly in organizations such as Toastmasters International. Toastmasters is an excellent place to practice speaking in a safe environment so that you are prepared the next time you have to present.

3) Be Relevant
There

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s nothing worse than having to sit through a presentation that is not relevant. Make sure that you understand your audience and their needs. Do not talk down to them, but just as important make sure that you give them the background that they re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

quire in order to understand your position.

A good presenter is someone who can give a speech on any topic and make it interesting to any individual by crafting it with relevance.

Conclusion

By approaching public speaking and presentations as a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

leader rather than a victim, you will be able to motivate your audience to action. Make sure that you conquer your fear by focusing on your well prepared material that is relevant to your audience and you will inspire your audience to new heights

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/34603/justotherarticles-The-Paralyzing-Fear-of-Public-Speaking.html">The Paralyzing Fear of Public Speaking</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/34603/justotherarticles-The-Paralyzing-Fear-of-Public-Speaking.html]The Paralyzing Fear of Public Speaking[/url]

There are hundreds of thousands of business plans floating around and attempting to find a funding home. I receive hundreds of business plans annually myself, and can definitely state that 99% of these documents are laughable as presentations of an exciting investment opportunity. I am not referring to the value of the product being described, rather the presentation that purports to describe an exciting investment situation.

Finding the perfect job is most likely impossible. But staying with a lousy job is totally unacceptable with all the companies in this world screaming for good employees. If you find yourself in a job you hate, it's time to rethink your priorities.

If you run a service business then obviously you have seen an increase in costs due to fuel expenditures. Even if you run a service consulting business that means you must travel often and that means you will spend more in your travel expenditures because of fuel.

Tags

Links

Just Other Articles - The Paralyzing Fear of Public Speaking

Related Articles: