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The fundamentals of a great speech stay the same. (Develop one strong idea. Focus on the audience. Be authentic, clear, and committed.) But styles change with

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

time. These are the latest trends in speeches and presentations.

1. Keep it Short

People want information, but they’re already overwhelmed by too much

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

information. If you give them what they need to know in a way they can quickly understand and apply, they’ll love you. Get to the heart of the matter in as few

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

words as possible. Say what you have to say. And stop speaking -- even if you haven’t spoken for the allotted time.

2. Let’s Get Personal.

In this ag

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of Oprah, interactive websites, and blogs, formal presentations are out. Instead, savvy speakers are speaking conversationally. They’re less likely to “make a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

speech,” more likely to talk to their audiences. They move away from podiums. They use personal stories and anecdotes. They say I and you, we and us. They enco

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

urage audience interaction.

3. Simple Is Chic.

Sophisticated technology is simple -- at least for the end user. A point-and-shoot camera takes in all

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

orts of data and makes innumerable, complex calculations so you don’t have to. Successful speakers do the same thing. They do their research. They decide what’

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

important. And they present what the audience needs to know in a way the audience gets.

4. The Love Affair with PowerPoint™ Is Over.

Audiences are no

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

longer wowed by PowerPoint™. They take it for granted, and if anything they’re a little bored by it. Use it as a tool, a way of presenting information. But do

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

’t let it upstage you. Keep yourself up front and personal.

5. Recycling Is Good for What Ails You.

Creating a good speech takes a lot of time. So onc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you’ve created a presentation, reuse it. Don’t think you have to come up with something new for each occasion. You can give the exact same speech word for wor

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d to a different audience, and it becomes a different speech. Take bits and pieces from one presentation and repackage them. Trim a 45-minute in-depth presenta

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ion into a 15-minute overview of your topic. Or use your 15-minute overview as an outline for a longer presentation.

6. Mark your Territory.

It’s almo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t impossible to come up with something brand new and original to talk about. After all, how many news ways are there to make a sales, a speech, or a successful

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

relationship? Winning speakers take the best of what’s already known and make it new by making it their own. They put their own spin on it, using a unique (an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

consistent) choice of words and phrasing. Think Chicken Soup for the Soul, the One-Minute Manager, and Men are from Mars, Women are from Venus. New stuff or c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ever packaging?

7. Everyone Wants a Security Blanket.

It’s a scary world, and people are afraid of losing what they have. They want something or someo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ne who will make them feel safe. If you’re going to challenge them to change, you need to show them why. And you need to reassure them that what they get will

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e better than what they leave behind. Threats -- implied or explicit -- will make people react in the moment, but they won’t sustain people’s long-term efforts

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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