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A business letter is not an ordinary communication.

A business letter is one in which some information is passed that should be important enough

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to put into writing, and more, should evoke some kind of a response.

Write your business letter right and you will succeed.

The Business Lette

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Form

Remember the business letter is NOT a report. It is a letter.

In today’ world you will be lucky to hold attention to three paragraphs, le

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t alone a whole page.

Decide what it is you wish to say, and be prepared to say it in three short paragraphs.

If you have a long letter to writ

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, do not write it as a letter, but as a report.

A letter is a letter. Be brief, succinct, avoid value judgments, make every word count, write no

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hing banal, and most of all, keep in mind what kind of a response you wish to invoke.

The Business Letter Format

The Subject.

Always begin you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r business letter with a subject reference. Do not mix subjects, or include more than one.

The Introduction.

Here in one paragraph you introduc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your subject, as well as any crucial information about it.

Imply in the introduction what response you wish to evoke.

The Body.

The body of t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he business letter is the longest paragraph.

In this paragraph get down to details, but keep them brief and to the point.

Do not give value jud

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ments and do not introduce new material.

The Summary Conclusion.

Here you sell your point and summarize all the points you have made before.

T

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e Salutation.

Develop you own signature salutation.

You can you standard ones like Best Regards or Kind Regards, or find something new that sui

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ts you.

Let this be your signature salutation, and stick to it in all your business letters and communications.

The Business Letter vs. Email L

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tter.

In today’s world the formal business letter is fast becoming a rarity, and is taking the new form of the email letter. However, remember i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ts only a different form or delivery. Follow the same rules as above.

Some business like to write the business letter now on company stationary

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n electronic form and include them as attachments to an email. This is not a bad idea, and still retains some form privacy.

Business Letter Lang

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

age Guide

Here are a few tips from communication experts that may help you frame your use of language in your business letter or email.

Speak i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n the present tense. Avoid a lot of “I will; it should be, and …” Use simple words. Do not show off your superior vocabulary.

There are very e

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

fective words that are commonplace. There are power words, and all of them are simple and impossible to misinterpret

Be direct.

Go to your poin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t, and do not speak in ambiguous terms

Avoid homilies

Remember who it is you are talking to.

If you are speaking to a superior, maintain your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

istance of respect, while still selling your points across.

Avoid value judgments. Leave these for the letter recipient to decide for themselves

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Okay so you have decided you want to own your own business and instead of starting from scratch you are looking to buy a franchise with a proven business model in a field, which is something you see yourself enjoying right? Well, this makes sense really and you are not alone, did you know that there are in excess of a half million franchised outlets in the United States alone?

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